Customer satisfaction and different evaluation of it by companies

Suchánek, Petr; Kŕaĺová, Mária

doi:10.1080/1331677x.2018.1484786

Cited by 28 publications

(15 citation statements)

References 46 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…One key characteristic of this study is the use of real data to avoid the concerns raised by Suchánek and Králová (2018). By evaluating and proposing an empirical model, we expect to be able to predict how consumer behavior changes over time, how that happens, and what role the network plays in those variations.…”

Section: Introductionmentioning

confidence: 99%

Predicting customer quality in e-commerce social networks: a machine learning approach

2018

View full text Add to dashboard Cite

The digital transformation of companies is having a major impact on all business areas, especially marketing, where audiences are most volatile and loyalty is at its scarcest. Many large retail brands try to keep their client base interested by becoming partners in cashback websites. These websites are based on a specific type of affiliate marketing whereby customers access a wide range of merchants and obtain financial rewards based on their activities. Besides using this mix of traditional marketing strategies, cashback websites attract new target customers and increase existing customers' loyalty through recommendations, using a word-of-mouth marketing strategy built on economic incentives for users who refer others to these sites. The literature shows that this strategy is one of the major areas of success of this business model because customers who join following recommendation are more active and are therefore more profitable and loyal to the brand. Nevertheless, the new users who are referred to these sites vary considerably in terms of the number of transactions they make on the site. This study advances research on the design of recommendation-based digital marketing strategies by providing companies with a predictive model. This model uses data science, including machine learning methods and big data, to personalize financial incentives for users based on the quality of the new customers they refer to the cashback website. Companies can thus optimize and maximize the return on their marketing investment.

show abstract

Section: Introductionmentioning

confidence: 99%

Predicting customer quality in e-commerce social networks: a machine learning approach

2018

View full text Add to dashboard Cite

show abstract

“…The well-performing organization may view on customer satisfaction. Hence, Suchánek and Králová, (2018) conclude their research that customers are better able to distinguish the highperforming companies from the low-performing ones since the high-performing companies received a better evaluation from customers.…”

Section: Literature Reviewmentioning

confidence: 90%

The Influence of Organizing Practices on Organizational Performance of Five Selected Small, Medium and Large Business in the Philippines

Asuah-Duodu

Gubalane

Nudalo

2019

isc

View full text Add to dashboard Cite

ABSTRACT INTRODUCTION: The current business environment in the Philippines has become very challenging and competitive. As a result, firms are seeking means to improve their performance in the areas of employee productivity, customer satisfaction, and satisfaction of employees. The study examined how organizing practices are used to influence the performance of small, medium, and large businesses in the Philippines. METHOD: This descriptive-correlation study conveniently sampled 100 respondents from the small, medium, and large companies to answer self-constructed questionnaires. The statistical tools used for analyzing the results were Pearson correlation and standard deviation and the mean for the descriptive study. RESULTS: The results of the study showed that both organizing practices and organizational performance are high. There is also a high positive significant relationship between organizing practices and organizational performance. For businesses to improve their performance, there must be a good organizing structure. This is noted to be affecting customer satisfaction, employee productivity, and satisfaction. DISCUSSION AND RECOMMENDATIONS: The study recommends that businesses pay attention to organizing practices as it is important in business. The study also recommends other researchers to use other variables in relation to organizational performance.

show abstract

“…Understanding how to improve customer satisfaction is essential for the future development of an organization because it represents the degree to which consumer expectations of a product are satisfied. This aspect signifies a reflection of the similarity between expectations and outcomes (Assaf and Magnini 2012) that has a positive effect on the performance and profitability of a company (Suchánek and Králová 2018).…”

Section: Experiential Marketing Strategy Implementationmentioning

confidence: 99%

Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges

Urdea

Constantin

2021

JRFM

View full text Add to dashboard Cite

Consumer needs change over time as a result of the fast-paced advancement in technology and the induction of the Internet, expansion that leads to a difficulty for brands to adapt their marketing promotion strategy and trying to remain innovative and effective at meeting their consumers’ expectations. This research investigates what effect experiential marketing campaigns have on both customers’ perception and business outcomes, aiming to develop a deeper understanding of experiential marketing, its challenges, and benefits, to understand customers’ reactions to experiential touchpoints, to explore what type of technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts from all around the world was applied. By identifying the key drivers of experiential marketing campaigns in a hybrid setting, the present study highlighted the important role that experiential marketing has as a communication strategy, offering additional insights to marketing specialists on the experiential marketing implementation steps. A theoretical framework of the steps needed to put into practice an experiential marketing strategy was proposed.

show abstract

Customer satisfaction and different evaluation of it by companies

Cited by 28 publications

References 46 publications

Predicting customer quality in e-commerce social networks: a machine learning approach

Predicting customer quality in e-commerce social networks: a machine learning approach

The Influence of Organizing Practices on Organizational Performance of Five Selected Small, Medium and Large Business in the Philippines

Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges

Contact Info

Product

Resources

About