Customer Review and Customer Relationship Management Analysis of B2B Product Purchase Decisions
Daud Halim,
Kukuh Lukiyanto
Abstract:Customer reviews, which are often called testimonials, and relationship management are two things that are believed to be important factors in purchasing decisions in the digital marketing era. However, existing research is still dominated by end-user objects or individual consumers. This study aims to determine the effect of customer reviews (Testimonies) and customer relationship management on purchasing decisions made by organizations or companies. Using quantitative research methods. with 60 respondents wh… Show more
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