Customer Revenue Sharing Program in Online Social Media

Mirzaei, Fouad H.; Ødegaard, Fredrik; Yan, Xiaohui

doi:10.2139/ssrn.2013580

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Some Risks Of Online Marketing1

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2013

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“…One of the risks stems from magazines' lack of control over social media platforms. Social media sites control advertising and other revenue generated on their networks and set the terms for sharing revenue with users (Mirzaei, Odegaard, & Yan, 2012). Magazines should also be prepared if a social media site demands access to data generated by the magazine's use of the site.…”

Section: Some Risks Of Online Marketingmentioning

confidence: 99%

The Economics of Word of Mouth: Designing Effective Social Media Marketing for Magazines

Martin¹

2013

Journal of Magazine Media

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Magazines and social networks operate in two-sided markets with network effects. Social media offer an ideal platform for word-of-mouth marketing that uses peer recommendations to read magazines. Theoretical and empirical studies of social networks identify the potential risks and rewards from using social media to market magazines. These risks and rewards are used to develop social media marketing guidelines that include recommendations for measuring marketing effectiveness. The recommendations include effective tools and tactics that can be used to attract more readers, thereby increasing the magazine's circulation and value.

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Section: Some Risks Of Online Marketingmentioning

confidence: 99%

The Economics of Word of Mouth: Designing Effective Social Media Marketing for Magazines

Martin¹

2013

Journal of Magazine Media

View full text Add to dashboard Cite

show abstract

Customer Revenue Sharing Program in Online Social Media

Cited by 1 publication

References 1 publication

The Economics of Word of Mouth: Designing Effective Social Media Marketing for Magazines

The Economics of Word of Mouth: Designing Effective Social Media Marketing for Magazines

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