Customer Profiling of Alpha

Thomas, Mary; Madiya,; Mp, Shivani

doi:10.12725/ujbm.50.5

Cited by 13 publications

(10 citation statements)

References 7 publications

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“…They are not surprised to artificial intelligence services. They learn digital technology faster, and they always need fresh products rather than old products even though the older products might have better values (Rani Thomas et al 2020 ). Baby boomers were 56–74 years old in 2020; they were born between 1946 and 1964 (Lim et al 2011 ; Littrell et al 2005 ).…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

Continuance intention of baby boomer and X generation as new users of digital payment during COVID-19 pandemic using UTAUT2

et al. 2021

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The emergence of social distancing and stay at home regulations during the COVID-19 pandemic directly affects people’s lifestyle, including baby boomers and X generation. Many of them have started using digital payments for online or offline transactions to minimize contact with others. This study aims to analyze the continuance intention of the baby boomers and X generation toward the use of digital payments using UTAUT2 (Unified Theory of Acceptance Technology). Data were collected from 320 users with an age range of 40–74 who had just started using digital payments during this pandemic. Structural equation modeling has been used to analyze the data. The result indicates that UTAUT indicators positively affect user satisfaction. User satisfaction positively affects inertia. Overall satisfaction and inertia positively affect continuance intention. Therefore, digital payment companies and banks with digital services can expand their target market beyond Millennials and pay more attention to the older generation like baby boomers and X generation. Managers can find the results of this study useful and beneficial to develop their marketing strategy and take advantage of this situation to increase digital payment users to a broader age range.

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Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

Continuance intention of baby boomer and X generation as new users of digital payment during COVID-19 pandemic using UTAUT2

et al. 2021

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“…Dzieci we współczesnym świecie "wychowują się w zdominowanej przez obraz kulturze medialno-konsumenckiej, która kształtuje ich świat wartości, wyobraźni, marzeń, jak również oddziałuje na relacje rodzinne i rówieśnicze" (Sugier-Szerega, 2015, s. 21). Cechą charakterystyczną funkcjonowania aktualnie młodych ludzi jest szybkie przystosowywanie się i uczenie się nowych technologii, chęć posiadania najnowszych osiągnięć techniki celem zyskania nowych doświadczeń (Thomas, Shivani, 2020). Dzisiejsze dzieci "żyją w zmediatyzowanym dzieciństwie i nie jest już możliwe kontemplowanie dziecięcych światów społecznych i kulturowych bez uwzględnienia roli, jaką odgrywają przez media" (Pereira, 2013, s. 172).…”

Section: Wprowadzenieunclassified

“…Niewątpliwie wpływają na kulturę popularną, rozwój usług i nowych urządzeń technologicznych. Znane firmy, takie jak Amazon, Google czy Snapchat, rozwinęły swoje usługi i produkty, koncentrując się na potrzebach i oczekiwaniach pokolenia Alpha (Thomas, Shivani, 2020).…”

Section: Wprowadzenieunclassified

Functioning of the Alpha Generation – Challenges and Hazards. The Role of Media Education in the Formation of the New Generation

Dacka

2023

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The aim of the article is to present the specifics of the functioning of the Alpha generation and to show the importance of undertaking media education by the family and school environment in order to maintain the digital hygiene of this generation. The article is theoretical in nature and covers the characteristics of the Alpha generation, including the presentation of the strengths and weaknesses of this generational group. An important part is the presentation of the importance of media education for shaping the right attitudes, thinking, reasoning, and values of the younger generation. Today’s children are sometimes described as the touchscreen generation or the first generation to be born into mediatized home environments. From an early age, they use screen media (televisions computers, smartphones, tablets, or computer games). The availability of technological achievements undoubtedly affects children’s development in the emotional, social, and motivational spheres. The considerations undertaken show, on the one hand, the potential of the young generation, their needs, possibilities, and the specificity of functioning, and, on the other, indicate the legitimacy of undertaking media education. The aim of good media education should also be to develop empathy, self-reliance, kindness, and self-control as well as to arouse intellectual curiosity. Shaping proper digital hygiene habits should be one of the most important tasks of the modern education process. The proper use of smart technological devices can contribute to the development of the cognitive, linguistic, and social skills of the youngest.

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“…"http://ejurnal.stieipwija.ac.id/index.php/jpw" 101 pelanggan terbesar di Indonesia karena sepertiga populasinya didominasi oleh generasi millenial. (Febriandika et al, 2020) Ciri generasi milenial ini secara alami menggunakan perangkat teknologi seperti smartphone dan tablet (Thomas, 2020). Generasi milenial mustahil dijauhkan dari aplikasi dan perangkat mereka, yang telah menjadi bagian tak terpisahkan dari kehidupan mereka sejak mereka lahir (McCrindle, 2014).…”

Section: Millenial Sebagai Pasar Sasaran Pariwisata Halalunclassified

Terobosan Baru Pariwisata Halal bagi Pengusaha

2022

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Tinjauan konseptual ini untuk mengeksplorasi peluang bisnis inovatif di industri wisata halal. Hasil temuan menunjukkan bahwa pariwisata halal memberikan prospek baru. Pendekatan yang digunakan dalam penelitian ini adalah dengan melakukan penilaian kritis dalam literatur pariwisata halal untuk mengeksplorasi peluang pemasaran inovatif bagi pengusaha. Studi ini memberikan kontribusi teoretis dan praktis baru dalam pariwisata halal dan kewirausahaan halal. Terobosan baru pariwisata halal terkait dengan platform digital dan tekologi baru yaitu virtual reality (VR) dan augmented reality (AR). Pengembangan dapat dilakukan melalui pemanfaatan platform digital, menjadikan milenial dan muslim wanita sebagai pasar sasaran, pengembangan kuliner halal dan penyediaan virtual reality dan augment reality tentang destinasi pariwisata halal.This conceptual review is to explore innovative business opportunities in the halal tourism industry. The findings show that halal tourism provides new prospects. The approach used in this study is to conduct a critical assessment in the halal tourism literature to explore innovative marketing opportunities for entrepreneurs. This study makes a new theoretical and practical contribution in halal tourism and halal entrepreneurship. The new breakthrough of halal tourism is related to new digital and technological platforms, namely virtual reality (VR) and augmented reality (AR). Development can be done through the use of digital platforms, making millennials and Muslim women as target markets, developing halal culinary and providing virtual reality and augment reality about halal tourism destinations.

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Customer Profiling of Alpha

Cited by 13 publications

References 7 publications

Continuance intention of baby boomer and X generation as new users of digital payment during COVID-19 pandemic using UTAUT2

Continuance intention of baby boomer and X generation as new users of digital payment during COVID-19 pandemic using UTAUT2

Functioning of the Alpha Generation – Challenges and Hazards. The Role of Media Education in the Formation of the New Generation

Terobosan Baru Pariwisata Halal bagi Pengusaha

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