Customer Perspective on a Curated Gift-Box Service

Abstract

Due to the proliferation of choices and brands, accessibility to information, and new communication mediums, consumer behavior, particularly decision-making processes, has been altered by the spending power of various segments. In the Indian environment, although product appearance has been identified as a significant factor in influencing customer behavior, its effect on decision making when combined with other factors such as cost, features, and intrinsic psychological factors has not been studied thoroughly. This study aims to highlight consumers' perspective on a curated gift-box service in Sikkim. Focusing on gifting during special occasions, impulse buying, and self-gift opportunities, this study stands on the possibility that there is a need for such service in the market.