Customer Perception Towards Green Banking

Ganesan, Dr.R.; Bhuvaneswari, A.

doi:10.9790/5933-0705010517

Cited by 11 publications

(8 citation statements)

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“…Many human activities ultimately exploit the environment which then disrupts the ecological balance (Yadav & Pathak, 2013). Banking activities are not directly related to the environment, but the external impact of related customer activities is large (Ganesan & Bhuvaneswari, 2016). Green banking is about making the world a better place by reducing and repairing existing damage (Arumugam & Chirute, 2018).…”

Section: Resultsmentioning

confidence: 99%

The Development of Green Banking Theory

Kartika,

Herlina,

Villanueva

2023

Interdiscip. Int. J. Conserve. Cult.

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One of the complicated phenomena that has become a topic of discussion in various countries is climate change resulting from various human activities, one of which is business activity. This is the responsibility of all parties, including the economic sector with the banking finance sub-sector, so that the concept of green banking emerged which is a development of the concepts of green finance and green economy. The aim of this research is to look at the development of green banking theory. The research method used in this research is a literature review. The results of the study show that the concept of green banking is seen from various aspects, including factors that influence it, namely environmental interests, stakeholder pressure, policy guidelines, economic factors and requests for loan facilities. When viewed from consumer perceptions, green banking practices are quite well known by most people, however, there are still people who do not understand the existence of this green banking concept, so banks must contribute to educating customers about the importance of this. On the other hand, sustainability reports and sustainability development reports are also inseparable from this green banking concept, because completeness and consistency of reporting periods are a form of implementing green banking in banking which can increase corporate value. The banking sector, which is one of the main sources of financing for business activities, must consider the business activities it finances in order to contribute to environmental sustainability. This is in line with the issuance of regulations from the government that support the application of the green banking concept in various countries, including in Indonesia with the existence of POJK no 51/POJK.03/2017 concerning the application of the green banking concept carried out by banks in Indonesia with the aim of avoiding financing. for businesses that have the potential to damage the environment, social and governance, this is related to the policy of providing banking credit facilities which requires an Environmental Impact Assessment.

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Section: Resultsmentioning

confidence: 99%

The Development of Green Banking Theory

Kartika,

Herlina,

Villanueva

2023

Interdiscip. Int. J. Conserve. Cult.

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“…( 2016). [25]). Green Car loans Loans are being offered for the purchase of electric vehicles with zero processing fees and subsidized rates of interest.…”

Section: The Growing Phenomenon Of Sustainable Banking: Exploring The...mentioning

confidence: 99%

Unravelling the Path to Green Banking: A Case Study of Karnataka Bank

K.,

Goveas

2024

IJCSBE

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Purpose: Banks are adopting the concept of green banking to minimize both external and internal carbon emissions, which is an emerging trend. This paper aims to study the emerging trends of Green banking in India. The major purpose of the research article is to investigate the concept of green banking initiatives by Karnataka Bank and to examine the problems faced by Karnataka Bank to reach its green banking goals. Karnataka Bank Ltd.’ is the leading top ‘A’ c1ass schedu1ed Indian Commercial Bank. As a premier bank, a diverse array of products and services has been created and tailored to fulfill the varying business or personal requirements of customers. It is one of the leading emerging financial service institutions in India which has several branches all over India Methodology: In pursuit of the paper’s goals, secondary data sources such as books, journals, articles, newspapers, and websites have been employed. Findings: Private and public sector banks have taken necessary steps to reduce carbon emissions. All customers of the bank are offered green products and services and also more concern is shown towards environmental issues. The initiatives taken by most Indian Banks and the offering of green products and services by banks have proved to help preserve environmental balance and achieve sustainable development. Originality/Value: Based on the data available from secondary sources, the paper attempts to examine green banking practices in India and the initiatives of Karnataka Bank. Paper Type: Case Study

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“…This is an area where banks should concentrate their efforts (Ganesan, R., & Bhuvaneswari, A. (2016) [23]).…”

Section: The Awareness Of Green Banking Among the Customersmentioning

confidence: 99%

A Review-Based Research Agenda on Green Banking Service Practices through Green CSR Activities

Prabhu

Aithal

2021

IJMTS

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Purpose: The modern banking activities are submerged with green loans, green credit cards, green checking accounts, and also green mortgage along with online banking aspects. The purpose of this study is to identify the research gap and possible research agendas of connecting green banking practices and corporate social responsibility (CSR) activities of some chosen private and public sector banks in India. Design/Methodology: This study reviews the current status of various green banking practices of the banks and their corporate social responsibility activities of selected private and public banks of India. The data is collected from scholarly literature and internet sources. Findings: Through this review-based study, the current status of green banking practices and corporate social responsibility activities are identified. The green initiatives of public and private banks such as internet banking, mobile banking, green debit, and credit card loan are analyzed. Based on the current status and the ideal strategy of using CSR funds for such green activities, the research gap is determined. Based on the research gap, various research agendas to connect green banking practices and corporate social responsibility activities are developed and analyzed. Originality: This review-based research paper identifies the current status, research gap and analyses the research agendas related to strategies of utilizing CSR funds on green banking practices to fulfill the dual objectives of social responsibility and intensifying the brand value to retain existing and attract new customers. Paper Type: Review-based research analysis

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Customer Perception Towards Green Banking

Cited by 11 publications

References 0 publications

The Development of Green Banking Theory

The Development of Green Banking Theory

Unravelling the Path to Green Banking: A Case Study of Karnataka Bank

A Review-Based Research Agenda on Green Banking Service Practices through Green CSR Activities

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