Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes

The mediating role of customer participation in the relationship between customer attitude and customer citizenship behavior of online shopping customers

“…Customers' attitudes are often shaped as a consequence of the customer's prior contact with a certain brand. (Alimamy & Al-Imamy, 2021;Sahoo & S. Pillai, 2017). Both brand attitudes and purchase intentions are directly related to customer attitudes.…”

“…The importance of attitude as a predictor of purchase intentions have been studied in the theory of planned behavior (Alimamy & Al-Imamy, 2021). Customer attitude has also been discovered to be a factor in customer satisfaction (Dick & Basu, 1994;Levy & Hino, 2016).…”

Experiential AR/VR: a consumer and service framework and research agenda

“…Specifically, some mediating and outcome variables are related to the medium through which AR experiences are provided. These include attitudes towards the medium (Alimamy and Al-Imamy, 2021; Yim et al. , 2017), media usefulness (Yim et al.…”

“…, 2021), information utility (Barhorst et al. , 2021) and perceived value (Alimamy and Al-Imamy, 2021); and behavioural variables such as purchase intention (Sung, 2021; Yim et al. , 2017) and willingness to buy (Poushneh and Vasquez-Parraga, 2017).…”

“…These include attitudes towards the medium (Alimamy and Al-Imamy, 2021;Yim et al, 2017), media usefulness (Yim et al, 2017), AR ad satisfaction (Sung, 2021) and advertising outcome metrics (De Ruyter et al, 2020). Other mediators/outcomes include: affective variables, such as user satisfaction (Poushneh and Vasquez-Parraga, 2017), satisfaction with AR experience (Barhorst et al, 2021) and enjoyment (Barhorst et al, 2021;Yim et al, 2017); cognitive variables such as learning (Barhorst et al, 2021), information utility (Barhorst et al, 2021) and perceived value (Alimamy and Al-Imamy, 2021); and behavioural variables such as purchase intention (Sung, 2021;Yim et al, 2017) and willingness to buy (Poushneh and Vasquez-Parraga, 2017). Other types of AR experiences, new or social brand experiences (Sung, 2021), are also part of mediators and outcomes that have been studied in relation to AR experience.…”