Customer perceived value in a cellar door visit: the impact on behavioural intentions

Gill, Donna; Byslma, Brett; Ouschan, Robyn

doi:10.1108/17511060710837418

Cited by 90 publications

(90 citation statements)

References 55 publications

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“…Although several studies (e.g. Bajs, 2015;Gill, Byslma, & Ouschan, 2007;Oh, 1999) have examined the influence of the tourist perceived value on various aspects, lack of studies focused on the impact of different value dimensions of the PERVAL value scale. This study used a multidimensional value model as its core framework which was initially suggested by Sheth, Newman, and Gross (1991) and developed by Sweeney and Soutar (2001) into multi-dimensional PERVAL value scale.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Perceived Value on Satisfaction of Adventure Tourists: With Special Reference to Sri Lankan Domestic Tourists

Hettiarachchi

Lakmal

2018

Colombo Bus. J

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This paper aims to investigate the drivers of customer value and their respective influence on satisfaction in the particularly under-researched area of adventure tourism with reference to the Sri Lankan domestic context. The multidimensional perceived value framework (PERVAL) was used and the study adopted a quantitative, explanatory and single cross-sectional research design. Convenient sampling method was used and 267 responses were evaluated through a structured questionnaire which was employed targeting domestic tourists who have participated in any kind of adventure activity in Sri Lanka. Results of regression analyses concluded that there is a direct and positive influence of perceived value on satisfaction in an adventure tourism setting. Furthermore, Sri Lankan domestic tourists attached more importance to novelty value and emotional value. The foremost implication of this study is that adventure tour operators should account for differences in value perception especially novelty highs like thrill, fear, curiosity and authenticity for domestic tourists when planning tour operations and itineraries.

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Section: Introductionmentioning

confidence: 99%

The Impact of Perceived Value on Satisfaction of Adventure Tourists: With Special Reference to Sri Lankan Domestic Tourists

Hettiarachchi

Lakmal

2018

Colombo Bus. J

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“…Although most past research has found functional value to be signifi cant (Gill et al, 2007), in this research the economic value was found to have a high signifi cance in infl uencing customer satisfaction. However, a possible reason why economic value is highly signifi cant is that respondents feel that prices and services rendered are important in infl uencing their purchase intentions in a convenience store.…”

Section: Examining the Relationship With Customer Satisfaction And Somentioning

confidence: 53%

“…Functional value has been widely used in studies of CPV and has been found to be signifi cant in infl uencing customer satisfaction (Sweeney and Soutar, 2001;Gill et al, 2007). However, the fi ndings of the research (Tables 5 and 7) proved that functional value is insignifi cant in infl uencing customer satisfaction when related to a convenience store.…”

Section: Examining the Relationship Between Customer Satisfaction Andmentioning

confidence: 88%

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Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention

Animashaun¹,

Tunkarimu²,

Dastane³

2016

JMCBEM

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Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a result leads to customer loyalty and retention for convenience stores in Malaysia. Independent variables such as functional, conditional, social, emotional and economic values were taken into account; the number of 200 customers were sampled, using a blend of explanatory and descriptive research design and a quantitative research method. The reliability was measured ranging from (α =.560-.966) using Cronbach's alpha. The application of descriptive statistics and correlation analysis was intended to explain the relationship between the independent and dependent variables of the research, whereas the inferential statistics and linear regression were used to test the hypotheses; with a signifi cance level p ≤ 0/05 whereby the fi ndings of the research showed that economic value has a high infl uence on customer satisfaction as well as loyalty and retention. However, based on the fi ndings customers are highly infl uenced by the economic value they get from a convenience store. Among the realistic contributions are positioning value pricing, formulating a strategy that encourages convenience value, connects to customers' emotions during shopping and also creates a diverse approach that sets a convenience store apart from another. However, there is a need for future studies to extend the model of this research by adding other perceptions such as demographic features of the consumers. JEL classifi cation: M310, M390

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“…In fact, this supported the common sense that when people scarified time and money in exchange for something and felt it totally deserved, they would be more excited to share their experience with others. A research by [72] proved both direct and indirect effects of PERVA on behavioral intentions, including word-of-mouth, through satisfaction.…”

Section: A Discussion Of the Findingsmentioning

confidence: 99%

The Effects of Destination Image, Perceived Value, and Service Quality on Tourist Satisfaction and Word-of-Mouth — A Study in Ho Chi Minh City, Vietnam

Khương¹,

Phuong²

2017

IJTEF

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Abstract-In recent years, the number of international tourists who revisit Vietnam is relatively low, at 32.98% [1]. Therefore, being considered as an effective way to attract new visitors, tourist's word-of-mouth was the main concern of the current research. This study attempted to examine the effects of destination image, perceived value and perceived service quality, which were believed to have direct relationships with individuals' perception, on tourist destination satisfaction and WOM behaviour, in order to further suggest recommendations for tourism industry. Quantitative approach was mainly applied, using a questionnaire which was directly delivered to 1,673 foreign tourists in Ho Chi Minh City (HCMC), Vietnam. The results showed that destination image, perceived value, and perceived service quality were significantly correlated and had both directly and indirectly effects on WOM through the mediation of destination satisfaction. Suggestions were given to develop a favourable image of HCMC, improve service quality and increase tourists' perception of value received in accordance to perceived price/cost, which in turn, would enhance their satisfaction and motivate WOM activities.Index Terms-Destination image, perceived value, service quality, tourist Word-of-Mouth, tourist destination satisfaction.

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Customer perceived value in a cellar door visit: the impact on behavioural intentions

Cited by 90 publications

References 55 publications

The Impact of Perceived Value on Satisfaction of Adventure Tourists: With Special Reference to Sri Lankan Domestic Tourists

The Impact of Perceived Value on Satisfaction of Adventure Tourists: With Special Reference to Sri Lankan Domestic Tourists

Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention

The Effects of Destination Image, Perceived Value, and Service Quality on Tourist Satisfaction and Word-of-Mouth — A Study in Ho Chi Minh City, Vietnam

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