Customer Loyalty: Security, Sales Promotion, And E-Service Quality
Sherly Eka Saputri,
Lorena Dara Putri Karsono
Abstract:This research aims to analyze the effect of security, sales promotion, and e-service quality on customer loyalty of OVO e-wallet users in Kudus City. This research uses a type of field research or a quantitative approach. The research population is OVO e-wallet users in Kudus City, whose total is not known with certainty. The sampling technique used in this study used accidental sampling with 100 respondents of OVO e-wallet users in Kudus City. The data collection technique used is a questionnaire, and the ana… Show more
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