Customer Loyalty Management in the Context of Digital Transformation of Business

Soldatova, Anastasiya V.; Budrin, Aleksander G.; Budrina, Elena V.; Presnova, Alyona A.; Girsh, Linda V.

doi:10.1109/itqmis53292.2021.9642759

Cited by 2 publications

(1 citation statement)

References 2 publications

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“…Public sector organizations use platforms like LinkedIn and Facebook to advertise vacancies, source candidates, assess applications, conduct background checks and communicate with applicants (Girard et al ., 2014). Studies show that leading government agencies leverage social media analytics for labour market analysis to identify talent needs, use targeted ads to recruit niche profiles and manage organizational brands through social platforms (Soldatova et al ., 2022). Adopting social media expands reach to access passive candidates not actively job-hunting, reduces recruitment advertising costs, provides alternative screening through social profile analysis and projects employer brand more interactively (Girard et al ., 2014; Caers and Castelyns, 2011).…”

Section: Social Media Usage For E-recruitmentmentioning

confidence: 99%

Investigating ICT adoption and public value of e-recruitment in the public sector: the role of social media use

AbdulKareem,

Oladimeji,

Ishola

et al. 2024

IJPSM

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PurposeThis study examines the adoption of information and communication technologies (ICT) for e-recruitment and its impacts on public value outcomes.Design/methodology/approachA survey was conducted with 213 public sector employees in the federal civil service using a questionnaire to test a conceptual model integrating the Technology Acceptance Model, Media Richness Theory and Public Value Theory using PLS-SEM analysis.FindingsResults validate significant positive relationships between ICT adoption, social media use for e-recruitment and public value creation. Internet self-efficacy positively moderates public value outcomes.Research limitations/implicationsWhile this study makes valuable contributions, avenues remain to further expand generalizability, strengthen validity and incorporate additional institutional factors in the framework.Practical implicationsThe study provides insights to guide policies and interventions aimed at improving ICT adoption success and public value gains from e-government investments in developing countries.Originality/valueThe research makes key contributions by operationalizing and empirically assessing the public value impacts of e-government innovations and examining adoption issues in an understudied developing country context.

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