Customer Loyalty in the Islamic Banking Industry: Insights from a Case Study of BPRS Puduarta Insani's Marketing Strategy
Amelia Azura,
Nurbaiti Nurbaiti,
Nur Ahmadi Bi Rahmani
Abstract:This research paper examines the role of relationship marketing, sharia compliance, and company image in influencing customer loyalty in the Islamic banking industry, moderated by customer satisfaction. The study focuses on a case study of BPRS Puduarta Insani's marketing strategy in Indonesia. The aim of the study is to provide insights into the factors that contribute to customer loyalty and to identify areas for improvement in the bank's marketing approach. The study uses a quantitative research method, col… Show more
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