Customer Loyalty in Go-Food: The Antecedent of Satisfaction

Sumarliyanti,; Handayani, Putu Wuri; Munajat, Qorib

doi:10.1109/icacsis.2018.8618250

Cited by 4 publications

(1 citation statement)

References 52 publications

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“…Durante los últimos años se ha realizado distintos estudios que relacionan la calidad de servicio con la lealtad en lo s servicios digitales. Sumarliyanti et al [15] realizaron una investigación en Indonesia para determinar los factores que influyen en la lealtad del consumidor que utiliza este servicio online, los autores determinan que el valor emocional, valo r social y el valor del dinero afectan de forma positiva su percepción de valor. Otros factores como la eficiencia, eficacia, contenido, contacto, capacidad de respuesta y las opciones de pago influyen en la percepción de satisfacción.…”

Section: ) Estudios De La Calidad De Servicio Y Efecto En Lealtadunclassified

Evaluation of the Quality of Service of Delivery Applications and its Influence on Consumer Loyalty

Molina¹,

Ramírez²,

Campoverde³

et al. 2022

Proceedings of the 20th LACCEI International Multi-Conference for Engineering, Education and Technology: “Education, Research A

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The objective of this study is to evaluate the quality of service of delivery applications, in order to have knowledge of which factors are most important for consumers when making their online purchase process and how much influence these factors have on the purchase process. consumer loyalty. Therefore, a quantitative study was carried out through a survey that uses several measurement models such as ESQUAL. This survey was applied online to 319 residents of the city of Guayaquil who use delivery applications. In th e analysis of the results, the data was divided into three groups: "General", "Uber Eats" and "Other apps", to evaluate the behavior of the variables of each group by estimating a Structural Equation Model. Among the main results, it is highlighted that the variables Guarantee, Personalization, Relationship with the brand and Traceability have a positive and significant effect on the loyalty of users of delivery apps and that "Uber Ea t s"is the market leader despite that its users consider that the shipping cost is somewhat high.

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Section: ) Estudios De La Calidad De Servicio Y Efecto En Lealtadunclassified

Evaluation of the Quality of Service of Delivery Applications and its Influence on Consumer Loyalty

Molina¹,

Ramírez²,

Campoverde³

et al. 2022

Proceedings of the 20th LACCEI International Multi-Conference for Engineering, Education and Technology: “Education, Research A

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Consumer Trust Factors Affecting Repurchase Intention of Go-life Services

Khaerani

Handayani

Pinem

2019

2019 International Conference on Information Management and Technology (ICIMTech)

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The Impact of Emergent Technologies in the Evolutionary Path for M-Commerce

Lourenço

Almeida

2020

Impact of Mobile Services on Business Development and E-Commerce

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M-commerce is a fast-growing opportunity and is acting as an innovative lever for achieving the purpose of increasing sales while better interacting with the clients. Simultaneously, several emerging technologies have appeared in the market and promise to change the current m-commerce paradigm. Therefore, this chapter plans to explore a set of new trend technologies that can plan to build a more efficient relation between the consumer and the m-commerce platform. This study conducted surveys with several market players like marketers and IT leaders to understand their point of view, perceive the relevance and impact of these emergent technologies in m-commerce, identify resistance and challenge points to the proposed change, and look how to allow cohabitation between this new e-commerce paradigm and the traditional physical trade. The main novelty of this study is the inclusion of multiple points of view on the evolution of m-commerce which will allow companies and citizens to perceive the impact of emerging technologies in the future of m-commerce.

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Customer Loyalty in Go-Food: The Antecedent of Satisfaction

Cited by 4 publications

References 52 publications

Evaluation of the Quality of Service of Delivery Applications and its Influence on Consumer Loyalty

Evaluation of the Quality of Service of Delivery Applications and its Influence on Consumer Loyalty

Consumer Trust Factors Affecting Repurchase Intention of Go-life Services

The Impact of Emergent Technologies in the Evolutionary Path for M-Commerce

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