2020
DOI: 10.20944/preprints202002.0367.v1
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Customer Loyalty Improves the Effectiveness of Recommender Systems Based on Complex Network

Abstract: A good recommender system can infer customers' preferences based on their historical purchase records, and recommend products that the customers may be interested in, saving them a lot of time and energy. For enterprises, it is difficult to recommend accurately to each customer, and the bad recommendation may be counterproductive. Customer loyalty is an indicator that measures the preference relationship between customers and products in the field of marketing. A hypothesis is proposed in this study: if compan… Show more

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Cited by 4 publications
(1 citation statement)
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“…There are many worthy research topics in network science including but not limiting to community detection [16], fractal dimension [17,18], link prediction [19], evolutionary game theory [20][21][22], self similarity analysis [23] and so forth. Algorithms and tools in network science can also be used for time series analysis [24,25], pattern recognition [26,27], multi-criteria decision making [28,29], uncertainty modeling [30], recommender system [31,32], just to name a few. We will see the emerging progress in both the theory and the applications of network science in the near future.…”
Section: Introductionmentioning
confidence: 99%
“…There are many worthy research topics in network science including but not limiting to community detection [16], fractal dimension [17,18], link prediction [19], evolutionary game theory [20][21][22], self similarity analysis [23] and so forth. Algorithms and tools in network science can also be used for time series analysis [24,25], pattern recognition [26,27], multi-criteria decision making [28,29], uncertainty modeling [30], recommender system [31,32], just to name a few. We will see the emerging progress in both the theory and the applications of network science in the near future.…”
Section: Introductionmentioning
confidence: 99%