Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge

Zogaj, Shkodran; Bretschneider, Ulrich

doi:10.2139/ssrn.2485240

Cited by 21 publications

(15 citation statements)

References 48 publications

(73 reference statements)

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“…On the other hand, for idea generation creative techniques like brainstorming or 635 Method are well known and used in product development; thus they still require a great deal of subjective interpretation to allow the practitioner to translate the results into tangible design features [27]. Regarding product development methods with a special focus on integrating customer requirements, it has been confirmed that methods which enable an active customer integration, in comparison to methods where customers, are integrated only passively and are more suitable for attaining customer knowledge within innovation development [28].…”

Section: Related Workmentioning

confidence: 99%

A Method for Designing Physical User Interfaces for Intelligent Production Environments

Kirisci

Thoben

2018

Advances in Human-Computer Interaction

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Physical user interfaces with enhanced interaction capabilities are emerging along with intelligent production environments. In this manner, we pose the question if contemporary design methods and tools are sufficient for the design of this new breed of user interfaces, or if there is rather a need for more efficient design methods and tools. The paper is initiated with a discussion about the need for more sophisticated physical user interfaces with enhanced capabilities for interacting in intelligent production environments. Based on this idea, we derive several functional and nonfunctional requirements for a suitable design method, supporting the conceptualisation of physical user interfaces in the early phases of product development. Hence, we suggest a modelbased design method, which incorporates a comprehensive context model and modelling tool, applicable to intelligent production environments. In order to demonstrate the feasibility of the design method, we further conduct a validation and evaluation of the functional modelling tool, based on an industrial use case, in cooperation with design experts. In the final section of the paper, we critically discuss the key characteristics of the design method and thus identify potential issues for future improvement.

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Section: Related Workmentioning

confidence: 99%

A Method for Designing Physical User Interfaces for Intelligent Production Environments

Kirisci

Thoben

2018

Advances in Human-Computer Interaction

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“…Based on this paradigm, firms transcend their boundaries in order to engage other resources in developing ideas for innovation (Chesbrough 2003, Afuah andTucci 2012). In this context, customers are seen as a key resource, as they often have high product expertise, as well as experiences and creativity potential gained by regular product usage (Zogaj and Bretschneider 2012). Companies such as Google, Intel, BMW, and SAP are only a few examples that have successfully run WBIPs for customer integration.…”

Section: Web-based Ideation Platformsmentioning

confidence: 99%

Fostering Ideation Among Patients: Exaptation of Web-Based Ideation Platforms as Health 2.0 Tools for Virtual Patient Communities

2015

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It has been a long tradition that patients interact via discussion forums in virtual patient communities (VPCs) to share experiences and information. Nowadays, patients are beginning to develop ideas for innovative products and services within these communication forums. However, ideation in communication forums leads to poorly conceived and not well elaborated ideas, since these forums are primarily designed to support communication behaviors of many-to-many and not to support mass ideation interactions. Against this backdrop, the aim of this research is to enrich VPCs with a Web-based Ideation Platform (WBIP). We show that ideation outcome improves by means of a WBIP in VPCs due to the WBIP's inherent semantic representation of ideation processes. This paper describes the theory-ingrained design as well as the piloting and evaluation of this IT artifact, namely the WBIP. The findings of this action design research show that idea quality rises significantly with the help of a WBIP.

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“…Based on this paradigm, firms transcend their boundaries in order to engage other resources in developing ideas for innovation (Chesbrough, 2003;Afuah and Tucci, 2012). In this context, customers are seen as a key resource as they often have high product expertise as well as experience and creativity potential gained by regular product usage (Magnusson et al, 2009;Zogaj and Bretschneider, 2012). In this context, Öberg (2010) describes customers as initiators, as co-producers and an inspiration for business development.…”

Section: Introductionmentioning

confidence: 99%

“…The idea that firms benefit from customer-based, collaborative ideation is not new per se. Since the 1980s, small groups of customers have been brought together in face-to-face settings to support new product development (Zogaj and Bretschneider, 2012). Von Hippel's (1986) 'lead user approach' and focus groups are examples of such customer integration (Fern, 1982;Moors et al, 2008;Zogaj and Bretschneider, 2012).…”

Section: Introductionmentioning

confidence: 99%

“…Since the 1980s, small groups of customers have been brought together in face-to-face settings to support new product development (Zogaj and Bretschneider, 2012). Von Hippel's (1986) 'lead user approach' and focus groups are examples of such customer integration (Fern, 1982;Moors et al, 2008;Zogaj and Bretschneider, 2012). In workshop formats like these, a small group of typically five to ten customers is called together in order to develop ideas towards an existing product or towards opinions, beliefs and attitudes regarding new products.…”

Section: Introductionmentioning

confidence: 99%

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IT-enabled product innovation: customer motivation for participating in virtual idea communities

Bretschneider

Leimeister

Mathiassen

2015

IJPD

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Virtual idea communities (VICs) such as Dell's 'Ideastorm' are very popular in practice. In VICs, customers of firms can submit ideas to support product innovation. This customer-based ideation is not new. Customers have been brought together in lead-user-workshops or focus-groups since the 1980s to support product innovation. However, VICs represents a new form of ITmediated ideation with customers. While extant research has provided insights into customers' motives for participating in traditional ideation, we know little about the motivations that drive customer participation in this new form of ITenabled ideation. Based on a survey of customer motivations for participation, we found evidence for motives that arise directly due to the VIC's IT-ability to support visualisation of customer ideas, to give feedback on ideas, and to support customers' social interactions. As a result, VICs are perceived as a way to demonstrate personal capabilities, for getting recognition, and for facilitating social interaction.

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Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge

Cited by 21 publications

References 48 publications

A Method for Designing Physical User Interfaces for Intelligent Production Environments

A Method for Designing Physical User Interfaces for Intelligent Production Environments

Fostering Ideation Among Patients: Exaptation of Web-Based Ideation Platforms as Health 2.0 Tools for Virtual Patient Communities

IT-enabled product innovation: customer motivation for participating in virtual idea communities

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