Customer inspiration in a tourism context: an investigation of driving and moderating factors

Tourist inspiration and its consequences: The moderating role of neuroticism

“…As tourists seek unique, memorable, extraordinary, and inspiring experiences (Farrelly, 2019; Hosany et al, 2014; Khoi et al, 2019), we further postulate that the experience of inspiration is important to tourists. Generally, inspiration is among the most sought‐after experiences for tourists (Böttger et al, 2017; Khoi et al, 2019). Tourists seek the experience of evocation and awareness of new possibilities, clarity and positivity (i.e., inspired‐by; Bigné et al, 2005; Khoi et al, 2019).…”

“…Tourist inspiration is defined as the moment of sudden realization, insight, recognition, or comprehension of tourism‐induced ideas and possibilities during a trip (Bigné, Andreu, & Gnoth, 2005; Lindberg, Hansen, & Eide, 2014). Tourists tend to experience two inspiring states—inspired‐by and inspired‐to—during a trip when they are directly exposed to magnificent natural landscapes or experience stunning local cultures (Böttger et al, 2017; Khoi et al, 2019). The state of inspired‐by within tourists is related to the reception of new ideas such as esthetic‐related thoughts or intellectual improvements (Aho, 2001; Bigné et al, 2005; Tan, Luh, & Kung, 2014) leading to an awareness of new and better possibilities such as refreshing and creative thinking, and the broadening of mindsets and horizons (Lindberg et al, 2014; Prayag, Hosany, & Odeh, 2013).…”

“…Since inspired‐by and inspired‐to are sufficient conditions for a full experience of tourist inspiration, they are strongly correlated with each other (Thrash & Elliot, 2003, 2004) and both should have important roles in generating tourists' emotions (e.g., delight and transcendence) and their subsequent behaviors (e.g., intention to revisit). While emerging and having significant potential, the nature and impacts of these two unique inspiring states are largely ignored in a tourism context (Khoi et al, 2019), creating a gap in the comprehensive understanding of tourist inspiring experiences as well as their subsequent outcomes.…”

“…However, the role of customer inspiration in a tourism context is largely ignored. Previous studies have taken the initial step of investigating the antecedents of tourist inspiration (Khoi, Phong, & Le, 2019), yet the consequences and the mechanism through which tourist inspiration elicits these consequences—such as delight and transcendence—are still mysterious and unexplored, and thus remain unanswered. Furthermore, we argue that explaining the relationship between tourist inspiration and delight/transcendence requires an underpinning theoretical framework that can soundly address the issues.…”

Stimulating Customer Inspiration Through Online Brand Community Climates: The Mediating Role of Customer Interaction

“…Inspiration is a state that all humans experience, and for this reason, numerous studies in the fields of psychology, education, and management have been dedicated to inspiration ( Wartiovaara et al, 2019 ; Khoi et al, 2020 ). Marketing scholars have also examined customer inspiration ( Böttger et al, 2017 ; Winterich et al, 2019 ; Izogo and Mpinganjira, 2020 ) and noted that inspiration is an important component of customer experience ( Liu et al, 2017 ).…”