Customer, consumer and user involvement in product development: A framework and a review of selected methods

Kaulio, Matti

doi:10.1080/0954412989333

Cited by 338 publications

(300 citation statements)

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“…Nesse sentido, não é possível reconhecer características de troca ou desenvolvimento do conhecimento do consumidor, tendo em vista que a transferência de conhecimento é apresentada como uma via de mão única, partindo do consumidor e terminando na empresa LUSCH, 2004;BALLANTYNE;VAREY, 2006). Dentro da perspectiva de "market(ing) to", a geração de informações de mercado ocorre principalmente por meio de pesquisas surveys, grupos focais, observações de compra, entre outras técnicas tradicionais de coleta de dados (KAULIO, 1998;LILIEN e outros, 2002;MAKLAN e outros, 2007).…”

Section: Perspectiva "To Market"unclassified

Envolvimento do consumidor em processos de desenvolvimento de produtos: um estudo qualitativo junto a empresas de bens de consumo

Santos

Brasil

2010

Rev. adm. empres.

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Vinícius sittoni Brasil vinicius@pucrs.brCoordenador do Programa de Pós-Graduação em Administração, Pontifícia Universidade Católica do Rio Grande do Sul -Porto Alegre -RS, Brasil rEsUMo Na última década, emergiu na literatura de Marketing a discussão sobre coprodução de valor, destacando-se o envolvimento de consumidores nos processos de desenvolvimento de produtos (PDP), conceito associado à interação e inserção de consumidores nos processos de criação de valor. O presente estudo foi realizado por meio de análise de conteúdo com empresas brasileiras de bens de consumo para examinar o envolvimento de consumidores nos PDP. Apesar de as empresas apresentarem características de inovação e de sucesso em novos produtos, o envolvimento dos consumidores nos PDP ocorre com intensidade variada e a partir de mecanismos bastante distintos. Nos resultados são caracterizados os mecanismos de envolvimento, os estágios dos PDP em que o envolvimento ocorre e os níveis de intensidade de envolvimento dos consumidores. Finalmente, são apresentadas as implicações gerenciais e acadêmicas do estudo, seguidas de suas limitações, e recomendações para estudos futuros.palavras-chave Envolvimento de consumidores, desenvolvimento de produtos, coprodução de valor, cocriação, marketing de bens de consumo. ABSTRACT Over the last decade a discussion has arisen in marketing literature about value co-production, which highlights the involvement of consumers in product development processes (PDP), a concept associated with the interaction and inclusion of consumers in value creation processes. This is a content analysis study, carried out with Brazilian consumer goods companies in order to investigate the involvement of consumers in PDP. Despite the fact that these companies are innovative and successful with their new products the involvement of consumers in the PDP occurs with varied degrees of intensity and starting from the quite different mechanisms. The results characterize the involvement mechanisms, stages of the PDP in which the involvement occurs and the intensity levels of such consumer involvement. Finally, the managerial and academic applications of the study are presented, followed by its limitations and recommendations for future studies.kEYwORDS Consumer involvement, product development, value co-production, co-creation, consumer goods marketing. RESUMEN

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Section: Perspectiva "To Market"unclassified

Envolvimento do consumidor em processos de desenvolvimento de produtos: um estudo qualitativo junto a empresas de bens de consumo

Santos

Brasil

2010

Rev. adm. empres.

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“…Customer involvement can occur in different phases of product development [5,12] such as specification, concept development and prototyping [12]. The depth of customer involvement may vary in different phases.…”

Section: Customer Integration In Product Developmentmentioning

confidence: 99%

“…The benefits of involving suppliers to product development include leveraging supplier knowledge to reduce costs and lead times of product development [7], getting better access to supplier technology [8], and increased innovation outcomes due to resource pooling and complementary capabilities [9]. In addition, customer involvement may have a positive impact on product success [10], understanding of customer needs [5] and competitor moves [11]; and generation of new ideas [12].…”

Section: Introductionmentioning

confidence: 99%

“…Customers are motivated to be involved in product development specifically when price reductions, exclusive rights to the products, extra service and war- In turn, strong brand of a supplier company may hamper the motivation of customers to involve in product development since customers may feel that they voluntarily participate in activities aiming at increasing the value of the supplier's brand. Also an intense competitor focus may demotivate customers to involve in product development due to perceived larger emphasis on competitors than on customers [11].Customer involvement can occur in different phases of product development [5,12] such as specification, concept development and prototyping [12]. The depth of customer involvement may vary in different phases.…”

mentioning

confidence: 99%

“…In this phase product concept and solutions are jointly developed by customer and supplier companies. The collaboration is characterized by on-going discussion between customer and supplier during the product development process [12]. The emphasis of this study is especially in the initial stages of starting joint development efforts requiring initiatives and new ideas to be implemented.…”

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confidence: 99%

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Stimuli of Collaboration in Product Development: A Case Study in a Project Manufacturing Company

Jääskeläinen

Heikkilä

Hiidensalo

et al. 2017

Management and Production Engineering Review

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Accepted: 8 November 2017There is already a wide acceptance on the importance of involving supplier and customer companies in product development. Decent understanding prevails on the relationshiporiented approach to product development including various collaboration forms. However, there is less research on the factors explaining the decision of attending to joint product development. In addition, less studies have examined the integrated role of both suppliers and customers in product development initiatives. This study searches answers to the following research questions: 1. What is the role of different actors in product development initiatives? 2. What factors motivate suppliers and customers to participate in product development?The research is carried out as an in-depth qualitative single case study in a large project manufacturing company. It takes the perspective of a focal company striving for product improvements. The first part of the empirical study consists of 15 semi-structured interviews. The second part includes two discursive workshops and builds upon the results of the interviews. This study contributes to the existing research by explaining the challenges and conditions facilitating joint product development with supplier and purchaser companies. The results highlight the role of customers in improving the effectiveness of product development. As a practical contribution, the paper reports the application of workshop method as a facilitator of collaboration between supplier, purchaser (focal company) and customer companies.Keywords collaboration, supplier involvement, customer involvement, product development, purchasing, supply management, case study. IntroductionThe importance of collaboration in product development has been acknowledged for a long time. Development of complex products often requires collaboration crossing organizational boundaries enabling the use of complementary knowledge and resources [1,2]. There is already a lot of literature on involving both suppliers [e.g. 3, 4] and customers [e.g. 1, 5] to product development. The literature of product development includes many factors promoting inter-organizational collaboration [6]. The benefits of involving suppliers to product development include leveraging supplier knowledge to reduce costs and lead times of product development [7], getting better access to supplier technology [8], and increased innovation outcomes due to resource pooling and complementary capabilities [9]. In addition, customer involvement may have a positive impact on product success [10], understanding of customer needs [5] and competitor moves [11]; and generation of new ideas [12].The level and degree of supplier innovation in terms of product development is one of the main competitive priorities in supplier selection [13]. Earlier research has often considered how external part-13 Unauthenticated Download Date | 5/11/18 7:59 PM Management and Production Engineering Reviewners for joint product development should be chosen [2]. Also the relati...

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User Knowledge, a Key Ingredient for Health Innovation and the Sustainability of our Health Systems

2024

Experience in Healthcare Innovation

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Customer, consumer and user involvement in product development: A framework and a review of selected methods

Cited by 338 publications

References 10 publications

Envolvimento do consumidor em processos de desenvolvimento de produtos: um estudo qualitativo junto a empresas de bens de consumo

Envolvimento do consumidor em processos de desenvolvimento de produtos: um estudo qualitativo junto a empresas de bens de consumo

Stimuli of Collaboration in Product Development: A Case Study in a Project Manufacturing Company

User Knowledge, a Key Ingredient for Health Innovation and the Sustainability of our Health Systems

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