2011
DOI: 10.1007/bf03326238
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Customer concerns about uncertainty and willingness to pay in leasing solar power systems

Abstract: Although solar power systems are considered as one of the most promising renewable energy sources, some uncertain factors as well as the high cost could be barriers which create customer resistance. Leasing instead of purchase, as one type of product service system, could be an option to reduce consumer concern on such issues. This study focuses on consumer concerns about uncertainty and willingness to pay for leasing solar power systems. Conjoint analysis method is used to find part worth utilities and estima… Show more

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Cited by 42 publications
(21 citation statements)
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“…The waste management services are often under priced or non-priced because the economic benefits are not easily inferred from ordinary market (Anaman and Jair 2000). The economic benefits of waste management services are typically estimated by non-market valuation method such as the contingent valuation (Mitchell and Carson 1989;Loomis 1993;Bishop et al 1995;Ezebilo 2010;Carson 2004;Ezebilo et al 2010;Shih and Chou 2011;Imandoust and Gadam (2007). It uses survey questions to elicit people's preferences for non-market goods by asking them how much they would be willing to pay for specified improvements or to avoid decrements in them (Mitchell and Carson 1989).…”
Section: Introductionmentioning
confidence: 99%
“…The waste management services are often under priced or non-priced because the economic benefits are not easily inferred from ordinary market (Anaman and Jair 2000). The economic benefits of waste management services are typically estimated by non-market valuation method such as the contingent valuation (Mitchell and Carson 1989;Loomis 1993;Bishop et al 1995;Ezebilo 2010;Carson 2004;Ezebilo et al 2010;Shih and Chou 2011;Imandoust and Gadam (2007). It uses survey questions to elicit people's preferences for non-market goods by asking them how much they would be willing to pay for specified improvements or to avoid decrements in them (Mitchell and Carson 1989).…”
Section: Introductionmentioning
confidence: 99%
“…By leasing a solar power system, consumers can get electricity without actually owning it for more than 20 years, and the risk due to uncertainties is thus shared by the service providers and consumers. If market installation increases due to leasing, it may be a good example of product service system implementation in the renewable energy area [20]. Although solar power systems are considered as one of the most promising renewable energy sources, some uncertain factors, as well as the high cost could be barriers that create consumer resistance.…”
Section: Rental Servicementioning
confidence: 99%
“…Leasing instead of purchasing, as one type of product service system, could be an option to reduce consumer concern with respect to such issues. Shih and Chou [20] focused on consumer concerns about uncertainty and willingness to pay for leasing solar power systems. People that are concerned with sustainability tend to pay more for a shorter lease time.…”
Section: Rental Servicementioning
confidence: 99%
“…The goal of this paper is to compare the effect of passive and interactive information campaigns on the antecedents of behavior. We address this goal using the context of solar energy adoption, where information gaps, technological advances, anchored perceptions of solar as expensive, and rapid changes in solar costs and available incentive and financing options present a wealth of dynamic information that can be challenging to navigate [4,[9][10][11][12][13]. Additionally, the visibility of solar photovoltaic (PV) and single, unambiguous behavioral action (installed or not installed) is particularly well suited for study.…”
Section: Introductionmentioning
confidence: 99%