Customer Churn in Mobile Markets: A Comparison of Techniques

Hassouna, M. Sabry; Tarhini, Ali; Elyas, Tariq; AbouTrab, Mohammad Saeed

doi:10.5539/ibr.v8n6p224

Cited by 47 publications

(35 citation statements)

References 44 publications

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“…The global market is competing fiercely to gain customers and retain them, where they are employing data mining techniques to understand customers' behaviors (Hassouna et al 2015). Our model aids service providers to build their marketing policies that target mobile payment users in a successful manner.…”

Section: Implications For Practitionersmentioning

confidence: 97%

Drivers of mobile payment acceptance: The impact of network externalities

2015

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Mobile payment is an attractive option that has recently boomed because of the advent of smart phones and their applications. Despite the great potential of such technology in simplifying our lives, its uptake remains limited. As the technology acceptance fails to meet expectations, this study aims at providing a better understanding of the factors influencing mobile payment acceptance. Through an empirical investigation that couples the traditional technology acceptance factors with Bnetwork externalities^effect. This study hypothesized that performance expectancy, effort expectancy; social influence, trust, and network externality are major factors that influence the intention to use mobile payment. Results indicated that while the traditional acceptance drivers still impact customers' willingness to adopt mobile payment, network externalities was the most influential driver of mobile payment acceptance. Results also failed to support the influence of effort expectancy. Conclusions and future work propositions are stated at the end.

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Section: Implications For Practitionersmentioning

confidence: 97%

Drivers of mobile payment acceptance: The impact of network externalities

2015

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“…Even though there many theories regarding leadership, transformational leadership has been the most frequently supported leadership theory over the past two decades (Guay, 2013;Hassouna et al, 2015).…”

Section: Transformational Leadershipmentioning

confidence: 99%

The Impact of Transformational Leadership on Organizational Performance via the Mediating Role of Corporate Social Responsibility: A Structural Equation Modeling Approach

Alrowwad¹,

Obeidat²,

Tarhini³

et al. 2016

IBR

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This study aims to examine the associated relationships between transformational leadership, corporate social responsibility, and organizational performance. A total of 217 questionnaires were gathered from employees operating the various pharmaceutical companies in Jordan and then were analysed using structural equation modelling (SEM). The results of the data were threefold. First, transformational leadership did not have a positive influence on organizational performance. Second, transformational leadership did have a positive influence on corporate social responsibility. Third, corporate social responsibility did have a positive influence on organizational performance. These findings may aid future researchers in their quest in understanding the inherent relationships that lie between the variables in question and may provide a platform for managers in their efforts to improve organizational performance.

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“…This is called Social Media Marketing or S-Marketing (Ranjha, 2010;Orozco et al, 2015). Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks (Hassouna et al, 2015). A promotional message spreads from user to user and presumably resonates because it appears to come from a trusted third-party source, as opposed to the brand of company itself.…”

Section: Social Media In the Tourism Sectormentioning

confidence: 99%

Utilizing Social Media to Encourage Domestic Tourism in Oman

Al‐Badi¹,

Tarhini²,

Al-Sawaei³

2017

IJBM

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Nowadays people use social media in order to create, share or exchange information, pictures or videos in virtual communities and networks. Furthermore, followers can "like", "share" and "comment" on other people"s content or posts. Obviously, social media sites have an influence on the decision-making process, especially in the tourism sector, which has economic benefits for the country; people utilize social media channels in tourism promotional activities in order to encourage and promote domestic tourism. Hence, this Study aims to investigate how to use social media technology in order to encourage and improve domestic tourism in Oman. Data were collected using a self-administrated questionnaire from individuals who are currently using social media sites and have an interest in domestic tourism in Oman. There are three main findings: 1) there are a large number of people who use social media technology to obtain information about different attractive places they wish to visit in Oman, 2) the majority of the respondents claim that negative experiences posted on social media about a particular destination influence their travel decisions, and 3) many of the respondents indicate that the Ministry of Tourism in Oman should utilize more social media tools such as Instagram, Twitter, etc. in order to encourage domestic tourism. This research has implications not only to the Ministry of Tourism to promote domestic tourism in Oman, but also to Omani people and tourists from other countries who visit or like to visit Oman.

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Customer Churn in Mobile Markets: A Comparison of Techniques

Cited by 47 publications

References 44 publications

Drivers of mobile payment acceptance: The impact of network externalities

Drivers of mobile payment acceptance: The impact of network externalities

The Impact of Transformational Leadership on Organizational Performance via the Mediating Role of Corporate Social Responsibility: A Structural Equation Modeling Approach

Utilizing Social Media to Encourage Domestic Tourism in Oman

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