Customer acceptance of NFC technology: An exploratory study in the wine industry

Bandinelli, Romeo; Fani, Virginia; Rinaldi, Rinaldo

doi:10.3233/rft-171520

Cited by 5 publications

(5 citation statements)

References 26 publications

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“…The role of technology in this process is fundamental. Bandinelli et al (2017) analyze near field communication (NFC) technologybased products and services. Other factors, such as networking and shared knowledge among firms, across the supply chain and new technologies, are examined by Stasi et al (2016).…”

Section: Literature Reviewmentioning

confidence: 99%

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Italian wine sustainability: new trends in consumer behaviors for the millennial generation

Gazzola

Grechi

Pavione

et al. 2022

BFJ

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PurposeThe role of sustainability is predominant in many aspects of consumer purchasing decisions. Millennials and young people are, in this field, potential players who buy and consume wine with ecosustainable decisions but, in the literature, these aspects are analyzed with nonuniform findings. This paper aims to investigate the wine consumption among young people belonging to the millennial generation, Y generation and Z generation considering also the gender.Design/methodology/approachThis study uses a questionnaire with 2000 respondents. The data are analyzed to understand consumption decisions in the wine sector. This information is analyzed through descriptive and inferential statistics (hypothesis test and multiple regression).FindingsThe results of the paper show a clear propensity to be sustainable of the young generation compared with the elderly, highlighting the role of Millennials. Moreover, considering gender, there is a greater sustainable wine tendency (considering both the environmental and the economic/decisional component) in female compared with male.Research limitations/implicationsThis work reflects the Italian reality of the pre-COVID-19 period. Obviously, the pandemic situation and the geographic scenario analyzed could change the results of a second wave of the survey.Social implicationsThis study contributes to improve the knowledge concerning the wine consumption habits of Italian young generations.Originality/valueThe paper manages to underline the different aspects of sustainability in the wine purchasing decisions by young consumers by focusing on the considered generations.

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Section: Literature Reviewmentioning

confidence: 99%

“…The role of technology in this process is fundamental. Bandinelli et al. (2017) analyze near field communication (NFC) technology-based products and services.…”

Section: Literature Reviewmentioning

confidence: 99%

Italian wine sustainability: new trends in consumer behaviors for the millennial generation

Gazzola

Grechi

Pavione

et al. 2022

BFJ

View full text Add to dashboard Cite

show abstract

“…Consumers' distorted perceptions could be linked to their lack of knowledge regarding the nutritional aspects of wine (Annunziata et al, 2016;Alonso-Gonz alez et al, 2022). Another aspect is related to avoid bias and to provide more information to the consumer, as argued by Bandinelli et al (2017) this aspect is based on the use of NFC technology as anticounterfeiting tool. Gonz alez et al (2022) suggest that there are three possible scenarios concerning this aspect:…”

Section: Natural Wine Restaurant and Consumers' Preferencesmentioning

confidence: 99%

“…, 2022). Another aspect is related to avoid bias and to provide more information to the consumer, as argued by Bandinelli et al . (2017) this aspect is based on the use of NFC technology as anticounterfeiting tool.…”

Section: Natural Wine Restaurant and Consumers' Preferencesmentioning

confidence: 99%

Natural wine as an expression of sustainability: an exploratory analysis of Italy's restaurant industry

Gazzola

Pavione

Grechi

et al. 2023

BFJ

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PurposeAlthough not yet fully defined, natural wine represents a sector that has gained the widespread attention of final consumers and, therefore, also of the restaurant world, because of its promise of sustainability. The objective of this paper is to understand Italian haute cuisine's interest in natural wine, with the aim of analysing what qualifies this product as sustainable.Design/methodology/approachAfter introducing a theoretical framework based on the concept of natural wine, a brief paragraph is dedicated to consumer preferences; subsequently, the analysis focusses on a questionnaire given to restaurateurs to determine the impact that natural wine has had in the Italian context. The results try to identify the importance that restaurateurs give to the characteristics of natural wine and their propensity for using such wine in their own businesses.FindingsThe analysis, conducted on a sample of medium-high range restaurants, highlights their strong interest in natural wine, as a result of the final consumers' attitude towards wine with characteristics attributable to sustainability. The positive perception by restaurateurs is similar across Italy, both geographically and in terms of the size of the restaurant.Originality/valueThe originality of the work is the focus on the world of restaurants. To date, the literature on natural wine remains embryonic and always refers to the final consumer. This research is the first step in a broader study that will involve a greater number of restaurants, extending beyond Italy to all of Europe, with the aim of understanding the real development potential of natural wine.

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“…Despite the potential transformative benefit associated with abetting the problems of counterfeit pharmaceutical and nutritional products via RFID technology, it is luxury apparel manufacturers, such as Moncler and Salvatore Ferragamo (Indvik, 2016), as well as high-end wineries (Bandinelli et al , 2017) who are using RFID in conjunction with NFC to combat the problem associated with counterfeiting. With RFID-NFC technology, “each tagged item has its own DNA” (NXP, 2017); thus, businesses and consumers can digitally verify product authenticity with a simple tap on a NFC-enabled smartphone or tablet.…”

Section: Products Communicating With Customersmentioning

confidence: 99%

The digitization of health care retailing

Rosenbaum

Ramírez

Edwards

et al. 2017

JRIM

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Purpose This paper aims to offer insights into the impact of digitization technology on consumer goods manufacturers and retail organizations. The authors propose that the “next phase” of digitization will entail the employment of digitization technology to offer consumers personalized product offerings and recommendations based on their internal biomarkers. Design/methodology/approach The authors draw on past investigations into digitization and their retailing experience to speculate on how the next phase of digitization will affect both consumer goods manufacturers and retailers. Findings The next phase of digitization will entail the use of nutrigenomics (DNA sequencing), exhaled breath analysis, fitness tracker devices, sensory patches, radio frequency identification tags and quantum ID tags to create customized and recommend products, and support product-to-customer communication regarding authenticity. Research limitations/implications Consumers will increasingly rely on technology to inform them of their bodily needs and to receive personalized solutions to help satisfy those needs. Consumer behavior theories must be reconsidered because consumers will become more passive participants in retail consumption as they rely on technology for need-recognition and product-fulfillment. Social implications Digitization technologies that use consumers’ biomarkers for new product creation or product recommendation raise new risks and uncertainty. For example, the legal implications of an incorrect product recommendation based on customer biomarkers are unknown. Furthermore, retailers would need to maintain data privacy of biomarker data and be responsible for data breaches. Originality/value The research explores how digitization will affect consumers’ in-store experiences with consumer goods products.

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Customer acceptance of NFC technology: An exploratory study in the wine industry

Cited by 5 publications

References 26 publications

Italian wine sustainability: new trends in consumer behaviors for the millennial generation

Italian wine sustainability: new trends in consumer behaviors for the millennial generation

Natural wine as an expression of sustainability: an exploratory analysis of Italy's restaurant industry

The digitization of health care retailing

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