Current Issues in Hospitality and Tourism

Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.

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“…The sample size of this study is 366. The sampling method used is probability sampling, a typical area sampling technique (Zainal, et al 2012).…”

Section: Methodsmentioning

confidence: 99%

Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

Zainudin¹,

Fattah²,

Khairudin³

2019

IJFR

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“…Current tourism development strategies in Iran have proven to be ineffective, and its position in the international tourism market is not comparable to its high potential. Therefore, there is a need for a long-term approach to tourism development obstacles (Golghamat Raad, 2019) with appropriate ecotourism development management in order to conserve and maintain the area's biological richness and economic wellbeing (Ghadiri Masoum et al, 2012).…”

Section: Governance and Planning Challengesmentioning

confidence: 99%

“…Such internal challenges to ecotourism development in Iran include economic recessions (Asadi, 2012), inexperienced workforces (Shomalizade et al, 2015), insufficient management experts and ecotourism professionals (Ahmadi et al, 2018;Kiakojori & Isa Karkroodi, 2015), a lack of coordination between ecotourism related organizations and local agencies (Abdolahi, 2007;Shomalizade et al, 2015), a lack of local people's agreement on the benefits of ecotourism development (Farajzadeh Asl & Karim Panah, 2009;Kolahi et al, 2013;Esmaeil Mohajer & Vahagan Varazdat, 2017) and a lack of community participation in the planning, development, and conservation of natural resources (Abdolahi, 2007). However, in partnership with local communities and conservation projects, the development of ecotourism can restore local livelihoods (Ghadiri Masoum et al, 2012).…”

Section: Political Socio-economic and Cultural Contextmentioning

confidence: 99%

Current challenges facing ecotourism development in Iran

Makian¹,

Hanifezadeh²

2021

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Iran is a rich country in terms of natural, historical, and cultural resources appropriate for ecotourism development. Despite its many valuable attractions and growth potential, Iranian ecotourism has faced various problems that have slowed or even prevented its expansion. Thus, in order to plan to address these challenges, we need to identify them. This study highlights the challenges of Iranian ecotourism and identifies areas where further research is required by reviewing some of the previous studies on Iran's ecotourism. Based on a literature review and thematic analysis, six different categories of challenges are presented: governance and planning, political, socio-economic, cultural; legal aspects; infrastructure; community awareness and knowledge; and environmental challenges. The study results indicated that the most significant challenges facing the Iranian ecotourism industry are governance, management, and planning issues. The research findings enhance our understanding of the current challenges of ecotourism in Iran that need to be rigorously investigated in the future and before any development planning projects. This study provides valuable insights for researchers, managers, and tourism officials on the development of Iranian ecotourism, which can be considered for future studies and planning.

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