Current Homestay Policy in Malaysia. “Adapting Quality in Homestay Policy”

Jabar, Faizan Abd; Muhamed, Mohd Faizal Azrul Azwan; Wahid, Sharifah Norhuda Syed; Dangi, Mohamad Ridhuan Mat; Paino, Halil

doi:10.1166/asl.2015.6094

Cited by 4 publications

(2 citation statements)

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“…However, many homestay businesses face difficulties in effectively marketing and promoting their services. Previous existing research (Jabar et al, 2015;Janjua et al, 2023;Kunjuraman, 2022;Kunjuraman & Hussin, 2017;Kunjuraman & Roslizawati Che Aziz, 2019;Murniati et al, 2023;Pradhan et al, 2022) highlights this as a significant barrier to attracting guests and promoting their homestay packages.…”

Section: Challenges Faced By Homestay Entrepreneurs In Social Media M...mentioning

confidence: 99%

Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

Y. L.,

M. L.,

Chang

et al. 2024

IJARBSS

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This conceptual paper explores the challenges faced by homestay entrepreneurs in Sabah, Malaysia, and their utilization of social media marketing as a strategy to overcome these challenges. The study focuses on the dynamic landscape of the homestay program in Sabah and its impact on entrepreneurial success. It also examines into the critical role of social media marketing in enhancing the visibility and profitability of homestay businesses. This study reveals a fluctuating income trend within the Sabah Homestay program. The challenges faced by homestay entrepreneurs are complex, encompassing issues like lack of marketing and promotion, lack of training, lack of commitment of the community, lack of funding, lack of tourist and withdraw from homestay program. The study focus on solving SDG goals 1, end poverty. This study employs a quantitative approach to investigate the relationship between the use of social media marketing and the success of homestay entrepreneurs in Sabah, Malaysia. It uses purposive sampling to select 391 participants from the Ministry of Tourism, Arts, and Culture's homestay directory in 2023. Data will be collected through a survey questionnaire based on previous research, utilizing a 5-point Likert scale. The theoretical framework for the study is based on the Resource-Based View (RBV) theory. The paper also emphasizes the importance of government support, educational institutions, and industry associations in providing training, financial assistance, and community involvement to bolster the homestay sector. Additionally, recommendations are made for enhancing English language proficiency among homestay entrepreneurs to effectively engage international tourists through social media. In conclusion, this study sheds light on the challenges and opportunities within the Sabah Homestay program, offering valuable insights for both scholars and practitioners. By addressing these challenges and harnessing the power of social media marketing, homestay entrepreneurs can contribute to the growth of the local economy while providing unique cultural experiences to tourists.

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Section: Challenges Faced By Homestay Entrepreneurs In Social Media M...mentioning

confidence: 99%

Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

Y. L.,

M. L.,

Chang

et al. 2024

IJARBSS

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“…Activities by homestays are approved beforehand by the Ministry of Tourism and Cultural Affairs (MOTAC) (Jabar et al, 2015;MOTAC, 2019). The primary concept for homestay is to provide the tourist with a place to stay while shielding them from direct sunlight above and any other external elements, protecting the inhabitants (Districts and Guide, 2009).…”

Section: Literature Reviewmentioning

confidence: 99%

Shari'ah compliance safety for Malaysia Homestay Muslim Travelers

Ibrahim

Hashim

2023

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Muslim travellers are gradually showing interest in travelling to Muslim-friendly countries, specifically Malaysia. Malaysia is one of the few Islamic-viewing countries offering unique accommodation via the local homestay experience. However, the regulations set by the local authority are loosely enforced, especially regarding homestay guests' safety. Interpretations of safety are largely contributed only by each registered local homestay, with only minor guidelines provided by the local authority. It is also unclear whether the safety measures of homestays in Malaysia comply with Shari’ah principles. For example, under the official guidelines, insurance is to be adopted by homestays for the safety of the guest. However, Muslim travellers do not have a choice between Shari’ah and non-Shari’ah policies. When it comes to insurance policies, it is up to the homestay owner to provide Shari’ah-compliant or non-compliant coverage. Therefore, the article aims to explore whether the safety measures of homestays in Malaysia comply with Shari’ah principles and suggests ways to address these issues. Findings indicate that homestays' current level of safety and security in Malaysia is not standard since MOTAC’s guidelines are too general and not curated for each homestay. Suggestions in the form of a flow chart were put forward to address concerns about safety and security and to ensure compliance with Shari’ah principles.

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Vital Factor for Homestay Operation of Tourism Natural Environment in COVID-19 Period

Luekveerawattana

2023

Lecture Notes in Networks and Systems

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Current Homestay Policy in Malaysia. “Adapting Quality in Homestay Policy”

Cited by 4 publications

References 0 publications

Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

Shari'ah compliance safety for Malaysia Homestay Muslim Travelers

Vital Factor for Homestay Operation of Tourism Natural Environment in COVID-19 Period

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