Current global green marketing standard: changing market and company branding

Rajput, Namita; Sharma, Urvashi; Kaur, Baljeet; Rani, Prabha; Tongkachok, Korakod; Dornadula, Venkata Harshavardhan Reddy

doi:10.1007/s13198-021-01604-y

Cited by 15 publications

(10 citation statements)

References 16 publications

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“…Žaliąja ekonomika siekiama pereiti nuo įprasto klasikinio verslo modelio prie reguliavimo priemonių ir stiprių finansinių paskatų ekologiškoms investicijoms, tvariam vartojimui ir verslo dalijimuisi informacija (Rajput et al, 2022). Kadangi verslų finansavimo elgsena tiesiogiai lemia paskolų paskirtį ir pobūdį, bankų sektorius atlieka svarbų vaidmenį tenkinant privataus sektoriaus finansinius poreikius teikiant kreditus naujiems bei seniai veikiantiems bei norintiems atsinaujinti verslams.…”

Section: žAliosios Bankų Transformacijos Vertinimo Kriterijaiunclassified

Methodology for Granting Green Business Credits

Mikalopė,

Lapinskienė

2024

Science - Future of Lithuania

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In the face of negative changes in climate change and the natural environment, the financial system is obliged to change its financial mechanisms as efficiently as possible to help the economy transform according to the green rate concept. The taxonomy published by the EU (2021) is an economic classifier, with the help of which businesses can transform their processes and banks can select green projects. Sustainability and the fight against climate change is one of the strategic directions of the Bank of Lithuania, so in order to achieve better results, it would be appropriate to combine state and business investments. And although the sustainability of business activities is becoming a priority, commercial banks providing loans do not yet have clear criteria or a unified evaluation system for distinguishing environmentally friendly business. In Lithuania, the banking sector is guided by ESG principles, the EU taxonomy regulation, and other autonomously created criteria that allow to decide whether to promote one or another business that could potentially create not only financial, but also additional, sustainable ecological returns. According to the principles of UN Responsible Banking, there are already actively committed banks that contribute to the UN Sustainable Development Goals and the Paris Agreement for integrated sustainability as a natural element necessary in the long term. The article analyzes the current topic of the green exchange rate in the banking sector, uses the systematization and comparative analysis of scientific literature. The concept of green finance is discussed; changes in bank activities and a new look at creditable businesses according to the green rate standard and the transformation of banks through the criteria of their activities.

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Section: žAliosios Bankų Transformacijos Vertinimo Kriterijaiunclassified

Methodology for Granting Green Business Credits

Mikalopė,

Lapinskienė

2024

Science - Future of Lithuania

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“…Green marketing includes comprehensive marketing activities for packaging, product modifications, and manufacturing processes that are implemented in an environmentally friendly manner while meeting customer needs (Dangelico & Vocalelli, 2017;Rajput et al, 2022). In other words, the application of green marketing is one of the company's efforts to overcome the impact of applying conventional marketing, which is generally only aimed at satisfying customer needs and ignoring the interests of society and the environment in the long term (Ansu-Mensah, 2021;Islam, 2018).…”

Section: The Influence Of Green Marketing On Stay Decisionmentioning

confidence: 99%

Investigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior

Widhiarini¹,

Pradiani²,

Fathorrahman³

2023

IJSSB

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Changes in the behavior of tourists after the COVID-19 pandemic, who are more concerned with sustainable impacts, have intensified the implementation of green marketing, including the emergence of various environmentally friendly accommodations such as glamping. However, almost no research that examines the application of green marketing in glamping accommodation, especially in Indonesia. The purpose of this study is to investigate the application of green marketing in glamping accommodation, especially in Indonesia, given the lack of research that has been conducted in this context. This research type used quantitative methods. Data collection was conducted by distributing a questionnaire in google form to 100 tourists who stayed at Pelaga Eco Park Glamping, Bali, Bali between August – September 2022. The sample was taken using an accidental sampling technique. The analytical method used is Path Analysis using SEM-PLS. The results showed green marketing has a positive and significant effect on the decision to stay; green marketing has a positive and significant impact on green consumer behavior; green consumer behavior has a positive and significant impact on the decision to stay; green consumer behavior can be an intervening variable partially on the influence of Green marketing with the decision to stay. This research implies that glamping managers can be more concerned about planning and implementing green marketing to win the market while contributing to environmental sustainability.

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“…The last phase consisted of sustainable green marketing, characterized by the most profound and most signi cant development of green marketing, where it opens the opportunity for consumption and production based on the protection of natural resources. The consumer is aware of the environmental impact that it can generate, which shows the increase in recent studies related to marketing strategies and their relationship with marketing and waste (Rajput et al 2022).…”

Section: Descriptive Analysismentioning

confidence: 99%

“…One of the ways is to implement green marketing, known as environmental or sustainable marketing, as a marketing strategy because it encompasses a wide variety of actions that range from product alteration to customer service modi cations. By way of packaging design and promotion, the manufacturing process re ects the company's responsibility to the environment to meet the needs and desires of product consumers and the organization's sustainability (Rajput et al 2022).…”

Section: Introductionmentioning

confidence: 99%

Marketing strategies for waste recycling: a bibliometric analysis towards the circular economy

Aguilar-Morales

Negrete-Cardoso

Rosano-Ortega

et al. 2022

Preprint

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Companies have adopted green marketing and marketing strategies to position themselves in consumer preferences, where the circular economy emerges as a solution to move towards responsible production and consumption patterns. From waste recycling marketing strategies, a descriptive analysis of 120 documents from the SCOPUS database was carried out using bibliometric techniques to know the existing state of the art for the period 1977–2021. The results indicate that the annual scientific production increased in the last ten years by over 200% for 2019, highlighting the United States, China, United Kingdom, Germany and India, and Mexico is in position 22. The conceptual and trend analysis points out the relationship between marketing, waste management, commercialization, recycling, sustainable development, and circular economy, topics that have deepened research in the last 5 years due to the SDGs. Through intellectual analysis, schools of thought were identified, highlighting the authors Chen, Wang, Zhang and Liu, Lu, and White, the most influential and connected with other authors. The results show no link between the study areas, but rather that they are developed in isolation, evidencing an area of opportunity to work on marketing strategies for waste recycling, where companies adopt circular economy objectives, obtaining an advantage. Competitive position and position in the market by offering products from a valorization that the consumer prefers.

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Current global green marketing standard: changing market and company branding

Cited by 15 publications

References 16 publications

Methodology for Granting Green Business Credits

Methodology for Granting Green Business Credits

Investigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior

Marketing strategies for waste recycling: a bibliometric analysis towards the circular economy

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