Abstract:Under conditions of modern transformations of social-and-economic processes in domestic and foreign markets a new architecture of marketing relations is being formed, characterizing the essence of marketing as a tool of economic development of the enterprise, including the agricultural sector. Therefore, consideration of characteristics of this model predetermines the methodological basis for development of a forward-looking management strategy for the organisation. The paper outlines the theoretical and appli… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.