Cultured Meat on the Social Network Twitter: Clean, Future and Sustainable Meats

Abstract

The rapid development of technologies for cultured meat production has led to new challenges for producers regarding appropriate communication with future customers in order to deliver products to a viable market. Communication analysis of social media enables the identification of the key characteristics of the monitored topic, as well as the main areas of communication by individual users based on active digital footprints. This study aimed to identify the key characteristics of cultured meat based on communication analysis of the social network Twitter. Communication analysis was performed based on 36,356 Tweets posted by 4128 individual users. This analysis identified the following main communicated characteristics: clean meat, future meat, and sustainable meat. Latent Dittrich allocation identified five communication topics: (1) clean and sustainable products, (2) comparisons with plant-based protein and the impact on agribusiness, (3) positive environmental aspects, (4) cultured meat as an alternative protein, and (5) the regulation of cultured meat.

Analysis of green deal communication on twitter: environmental and political perspective

“…The data were analyzed based on the SMAHR (Social Media Analysis based on Hashtag Research) framework (Pilař et al, 2021b), which has previously been used to study various topics that resonated on social networks (Pilař et al, 2019;2021c;2021a;Šímová et al, 2021;Pilařová et al, 2022;Ježková Petrů et al, 2023;Kvasničková Stanislavská et al, 2023;Šálková et al, 2023). In the case of this research, the analysis consisted of four steps outlined in Figure 1 and described below.…”

The valency of consumers’ perceptions toward cultured meat: A review

“…On the other hand, cultured meat has been criticised for the potential economic, safety and health hazards that are associated with its production and consumption [ 4 ]. The debates among consumers, on whether cultured meat brings opportunities or threats to society have been carried out on various public platforms which include: social media cites, news and magazine outlets, and civil groups’ websites [ [5] , [6] , [7] ]. Academics have also shown an equal interest and have analysed the consumer psychology around cultured meat using both quantitative and qualitative methods (see [ 8 ]).…”

The Relationship between “Zero Waste” and Food: Insights from Social Media Trends

“…Refs. [6][7][8] Twitter is the most popular and active place for food-and environment-oriented communities, compared with, for example, Facebook or YouTube [9]. Hashtags as a tool for sharing certain topic areas are very popular: almost 40% (39.2%) of all tweets contain at least one.…”

“…The aim of this paper was to identify the key topics and hashtags associated with the hashtags #zerowaste and food on the social network Twitter. We focus on the broader context of content discussed in online communities in the context of ZW and food using Foods 2023, 12, 3280 2 of 13 social network analysis and social media analysis methods using the SMAHR (social media analysis based on hashtag research) framework, which has already been used to analyze themes related to organic food [6], healthy food [7] and cultivated meat [8].…”