Culture Identity in Intercultural Business Communications

Abstract

This paper is going to introduce culture identity and explain why culture identity is important in intercultural business communications. In addition, the paper will talk about how to develop culture identity and how can culture identity promote intercultural business communications. The third part will explain how to develop culture identity by language and behavior during intercultural business communications. There are two ways culture identity promotes intercultural business communications. The first way is by understanding, and the other one is by multicultural individuals.