“…Helping lay foundations for the conceptual and practical development of elite team culture change, Cruickshank and Collins [2] recently applied contemporary theorising in sport psychology, social psychology, and organisational studies to define team culture as "a dynamic process characterised by the shared values, beliefs, expectations and practices across the members and generations of a defined group" [p. 340]. Using this definition as a theoretical basis, the same authors subsequently conceptualised elite team culture change as the management-led establishment of shared and group-regulated values, perceptions, and behaviours across the performance department which persist over time and facilitate enduring high performance [2]. As a tangible applied activity, culture change is also: context-dependent (i.e., dependent upon performers and support staffs' agreement and/or accordance with change); context-shaped (i.e., shaped by the needs and opinions of high ego/status performers, diverse support staff, outcome-occupied Board, emotionallyattached fans, and sensationalising media); and context-specific (i.e., specific to the unfolding scenarios of manager takeover at a team with bespoke history, traditions, resources, and stakeholder expectations).…”