Culture and social media: the relationship between cultural values and hashtagging styles

Sheldon, Pavica; Herzfeldt, Erna; Rauschnabel, Philipp A.

doi:10.1080/0144929x.2019.1611923

Cited by 37 publications

(31 citation statements)

References 60 publications

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“…Findings indicate that different motivations drive different patterns of behavior. That is, even users on the same social media platform use the platform differently depending on their motivations (Sheldon et al, ). Following this logic, we argue that specific, but still unknown, motivations explain why (and how) people use hashtags.…”

Section: Hashtags: Theory and Prior Researchmentioning

confidence: 99%

“…Study 6 uses the same questions and survey design as in Studies 4 and 5 (Twitter: n = 70, 32%; Facebook: n = 67, 30%; Instagram: n = 84; 38%; LinkedIn: n = 0; 0%). After measuring hashtag motivations, we adopted the 10 hashtag characteristic items by Sheldon et al () and supplemented them with the five new items we identified in Studies 1 and 2.…”

Section: Study 6: Further Validation Of Hashtagging Motivationsmentioning

confidence: 99%

“…While academic research on the psychological roots of hashtagging is limited, few studies indicate that motivations beyond structuring and spreading content exist. For example, Sheldon, Rauschnabel, Antony, and Car () show that Instagram users who wanted to fulfill certain motivations reported a more intense use of hashtags, and a follow‐up study found that people also tend to use entertaining or inspiring hashtags (Sheldon, Herzfeldt, & Rauschnabel, ). These studies indicate that additional motivations and meanings of hashtagging exist, which academic research and social media theories likely do not explain.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

What motivates users to hashtag on social media?

Rauschnabel

Sheldon

Herzfeldt

2019

Psychology and Marketing

Self Cite

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Hashtags (i.e., the # symbol) are gaining increased popularity among social media users. However, despite their intense use, little is known about their meanings. Only a few published studies have investigated fragmented aspects of hashtags and treated them as a functional means to structure content. In this study, we provide evidence that hashtags’ meanings go beyond structuring or spreading content and represent an integral element of contemporary communication via social media. In particular, this study presents a series of six empirical studies, following traditions in grounded theory and measurement theory research, to systematically assess motivations for using hashtags. The results uncover the existence of 10 different motivations for use (amusing, organizing, designing, conforming, trendgaging, bonding, inspiring, reaching, summarizing, and endorsing). In addition, we show how these motivations differ between platforms and also relate to different patterns of social media behavior. The results contribute to a better academic understanding of social media, provide managers with profound insights and can guide marketing tactics with hashtags.

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Section: Hashtags: Theory and Prior Researchmentioning

confidence: 99%

Section: Study 6: Further Validation Of Hashtagging Motivationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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What motivates users to hashtag on social media?

Rauschnabel

Sheldon

Herzfeldt

2019

Psychology and Marketing

Self Cite

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“…Additionally, there is a relatively high ratio of hashtags being used in tweets throughout all of the data (greater than 40% of tweets have a hashtag). While this is in part due to the means of collecting the data, it also reflects a trend observed by other authors of increasing hashtag usage among social media users generally (Sheldon et al 2019;Zhang 2019). The ratio of hashtag usage in tweets has three observable phases over time.…”

Section: Datamentioning

confidence: 55%

“…Hashtags originated in 2007 on the social media platform Twitter as a means of allowing users to efficiently retrieve information relevant to a topic (Zhang 2019). The use of hashtags on Twitter has expanded to not only be a means of characterizing discussion topics, but also a means of predicting user links and characterizing both communities of users as well as the users themselves (Shapp 2014;Saxton et al 2015;Sheldon et al 2019;Xiao et al 2014;Zhang 2019). As such, clustering of hashtags can be used to understand topics of interest for social media users and the communities that form around certain discussions (Kywe et al 2012;Vicient and Moreno 2015).…”

Section: Introductionmentioning

confidence: 99%

Characterizing communities of hashtag usage on twitter during the 2020 COVID-19 pandemic by multi-view clustering

Cruickshank

Carley

2020

Appl Netw Sci

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The COVID-19 pandemic has produced a flurry of online activity on social media sites. As such, analysis of social media data during the COVID-19 pandemic can produce unique insights into discussion topics and how those topics evolve over the course of the pandemic. In this study, we propose analyzing discussion topics on Twitter by clustering hashtags. In order to obtain high-quality clusters of the Twitter hashtags, we also propose a novel multi-view clustering technique that incorporates multiple different data types that can be used to describe how users interact with hashtags. The results of our multi-view clustering show that there are distinct temporal and topical trends present within COVID-19 twitter discussion. In particular, we find that some topical clusters of hashtags shift over the course of the pandemic, while others are persistent throughout, and that there are distinct temporal trends in hashtag usage. This study is the first to use multi-view clustering to analyze hashtags and the first analysis of the greater trends of discussion occurring online during the COVID-19 pandemic.

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Promoting sustainable development: The impact of differences in cultural values on residents' pro‐environmental behaviors

Qiao

et al. 2020

Sustainable Development

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Pro-Environmental Behavior (PEB) of residents can greatly alleviate the threat of environmental pollution to human living environment and promote sustainable development of the society. Cross-cultural studies show that there are significant differences in PEB among countries with different cultural backgrounds. Even within the same country or region, individual cultural values are not identical. So, can various individual cultural values impact PEB differently? To answer this question, this paper investigates the mechanism on how cultural value differences affect residents' PEB, based on Hofstede's cultural model. Following an analysis of 475 questionnaires from residents, the results show that Hofstede's five dimensions of cultural value can significantly impact public-and/or private-sphere PEB. Among them, collectivism and long-term orientation of residents have positive effects on both public-and privatesphere PEB and uncertainty avoidance has a negative impact. Besides, masculinity only affects the public-sphere PEB, and power distance affects neither private-nor public-sphere PEB. In addition, three social-demographic characteristics including gender, age, and educational level have a significant moderating effect on the relationship between cultural values and PEB. These findings can provide useful recommendations for policy makers to draft PEB guidelines and incentive policies based on the differences in cultural values of their residents.

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Culture and social media: the relationship between cultural values and hashtagging styles

Cited by 37 publications

References 60 publications

What motivates users to hashtag on social media?

What motivates users to hashtag on social media?

Characterizing communities of hashtag usage on twitter during the 2020 COVID-19 pandemic by multi-view clustering

Promoting sustainable development: The impact of differences in cultural values on residents' pro‐environmental behaviors

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