Culture and Social Development

Chen, Xinyin; Chung, Janet; Lechcier-Kimel, Rachel; French, Doran C.

doi:10.1002/9781444390933.ch8

Cited by 21 publications

(1 citation statement)

References 87 publications

(73 reference statements)

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“…We started with a core assumption of culture-as-situated-cognition theory, which is that all societies socialize for both mind-sets because all societies need to address three core issues: ensuring survival of the group, regulating relationships among people within and outside the group, and ensuring that innovation is supported. The first two core issues are typically highlighted in descriptions of collectivism, which include the central role of social relationships, concern about what other people think (e.g., Chen, Chung, Lechcier-Kimel, & French, 2011; Oyserman, Kemmelmeier, & Coon, 2002; Schwartz, 1992; Triandis, 1995), between-groups antagonism (Oyserman, 1993), and willingness to sacrifice for one’s own group (Leung & Bond, 1984; Oyserman & Lauffer, 2002). The third core issue, typically highlighted in descriptions of individualism, is the central role of being unique and different, and taking initiative in going one’s own way (Triandis, 1995).…”

Section: Cultural Mind-setsmentioning

confidence: 99%

One Without the Other

2013

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People often make multiple choices at the same time, choosing a snack and drink or a cell phone and case, only to learn that some of their choices are unavailable. Do they take the available item (or items) or something else entirely? Culture-as-situated-cognition theory predicts that this choice is determined by one's accessible cultural mind-set. An accessible collectivist (vs. individualist) mind-set should heighten sensitivity to an emergent relationship among items chosen together so that having some is not acceptable if not all can be obtained. Indeed, we found that Latinos (but not Anglos) refuse chosen items if not all can be obtained (Study 1a). Further, making a collectivist mind-set accessible reproduces this between-groups difference (Study 1b), increases people's willingness to pay to complete sets (Study 1b), and shifts choice to previously undesired items if no set-completing option is provided (Studies 2-4). Finally, we found that increased sensitivity to an emergent relationship among chosen items mediates these effects (Studies 3 and 4).

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