2002
DOI: 10.1037/0021-9010.87.5.833
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Culture and egocentric perceptions of fairness in conflict and negotiation.

Abstract: In this article, the authors advanced a cultural view of judgment biases in conflict and negotiation. The authors predicted that disputants' self-serving biases of fairness would be more prevalent in individualistic cultures, such as the United States, in which the self is served by focusing on one's positive attributes to "stand out" and be better than others, yet would be attenuated in collectivistic cultures, such as Japan, where the self is served by focusing on one's negative characteristics to "blend in"… Show more

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Cited by 139 publications
(98 citation statements)
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References 56 publications
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“…For example, cultural research in conflict and cooperation shows that persons from collectivistic as opposed to individualistic cultures tend to minimize differences between themselves and others (e.g., see themselves as closer to others in fairness; Gelfand et al, 2002). These findings are similar to those found at the individual level.…”
Section: Self-supervisor Disagreement and Other Orientationmentioning
confidence: 55%
“…For example, cultural research in conflict and cooperation shows that persons from collectivistic as opposed to individualistic cultures tend to minimize differences between themselves and others (e.g., see themselves as closer to others in fairness; Gelfand et al, 2002). These findings are similar to those found at the individual level.…”
Section: Self-supervisor Disagreement and Other Orientationmentioning
confidence: 55%
“…Such perceptions are, nonetheless, culture-bound, at least to some degree. For example, egocentric biases in negotiation contexts-i.e., viewing one's own behavior and larger shares for oneself as fairer-were found to be more common in the U.S. than Japan (Gelfand et al, 2002). Thus, we expected that U.S. participants who scored high (vs. low) in terms of system justification would rate salary distributions favoring the self as fairer and more satisfying in comparison with Hungarian participants who scored high on system justification.…”
Section: Perceptions Of Fairness In the Workplacementioning
confidence: 89%
“…There is a large body of work in the psychological and social sciences that investigate behavior among human decision-makers from different cultures [De Dreu and Van Lange 1995;Kashima et al 2005;Gelfand et al 2002] (inter alia), ranging back to the classic studies of Hofstede [1980] on the dimensions characterizing crosscultural differences among people. Most of the psychological studies on negotiation across cultures have been comparative, in the sense that it points to differences in people's negotiation behavior that are motivated by cultural factors, such as individualism and collectivism [Gelfand and Realo 1999].…”
Section: Related Workmentioning
confidence: 99%