Cultural worldview and genetically modified food policy preferences

Kemper, Nathan; Popp, Jennie; Nayga, Rodolfo M.; Kerr, J. Brinck

doi:10.1016/j.foodpol.2018.09.003

Cited by 17 publications

(19 citation statements)

References 23 publications

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“…The cultural cognition scale has been used to explain risk perceptions with respect to climate change, environmental risk, vaccination, and (nonfood) applications of nanotechnology (Kahan et al, 2009). Applications to the food domain are relatively new and offer insights into public perceptions of gene editing (Yang, 2018) and perceptions of GM food labeling (Kemper, Popp, Nayga, & Kerr, 2019). Generally, we expect individuals who lean toward a hierarchy-individualist worldview to view technological advances more favorably, and to be less predisposed toward strong regulation of new technologies, with the opposite true of those holding egalitarian-communitarian worldviews.…”

Section: Cultural Worldviews Food Neophobia and Risk Perceptionsmentioning

confidence: 99%

Heterogeneous consumers and differentiated food markets: Implications for quality signaling in food supply chains

Hobbs

2019

Canadian J Agri Economics

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The Fellow's address begins by noting several recent consumer food trends and the changing way in which we perceive value-added. I then focus on the topic of heterogeneity in consumer behavior, reviewing contributions from the literature that enhance our ability as economists to model and measure heterogeneity. Supply chain responses to consumer heterogeneity are examined, including a discussion of information flows within supply chains and the role of certification and verification. I close with a consideration of policy implications flowing from consumer heterogeneity. K E Y W O R D Sconsumer behavior, heuristics, trust, value-added, values, verification Ce discours de Fellow souligne plusieurs tendances récentes en matière d'aliments destinés aux consommateurs et l'évolution de la manière dont nous percevons la valeur ajoutée. Je me concentre ensuite sur l'hétérogénéité du comportement des consommateurs, en passant en revue les contributions de la littérature qui renforcent notre capacité, en tant qu'économistes, à modéliser et à mesurer l'hétérogénéité. Les réponses des chaînes d'approvisionnement à l'hétérogénéité des consommateurs sont examinées, notamment une discussion sur les flux d'informations au sein des chaînes d'approvisionnement et le rôle de la certification et de la vérification. Je termine sur un examen des implications politiques découlant de l'hétérogénéité des consommateurs. drawn from the behavioral economics literature and a sampling of empirical contributions from the agricultural economics literature, with a focus on the role of trust. 1 I endeavor to answer the questions: what have we learned about how consumers make 1 Trust has been shown to have an important influence in food purchase decisions, particularly in the presence of information asymmetry with respect to food safety, food quality, or new food technologies (Hobbs & Goddard, 2015).

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Section: Cultural Worldviews Food Neophobia and Risk Perceptionsmentioning

confidence: 99%

Heterogeneous consumers and differentiated food markets: Implications for quality signaling in food supply chains

Hobbs

2019

Canadian J Agri Economics

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“…While other worldview measures exist (for example, related to moral and religious views, perspectives on nature, societal vision), the cultural cognition approach has been validated across a number of empirical studies (Kahan et al , ; Kahan et al , ; Kahan et al , ; Kemper et al , ). Additionally, in studies of environmental and technological risk perception, the explanatory power of the cultural cognition scales has been shown to outperform that of other individual characteristics, including education, income, personality type and political ideology (Kahan, ).…”

Section: Literature and Hypothesesmentioning

confidence: 99%

“…Empirical studies using the cultural cognition scale ask respondents to indicate their levels of agreement or disagreement with a set of cultural worldview items designed to measure attitudes on equality, minority rights, gender roles and the role of government. The cultural cognition scale has been applied to a diverse set of controversial issues to evaluate the effect of cultural worldviews on risk perceptions such as nanotechnology (Kahan et al , ), climate change (Kahan, Jenkins‐Smith, and Braman, ), handgun use (Kahan et al , ), vaccination (Kahan et al , ), and the labelling of genetically modified foods (Kemper et al , ).…”

Section: Literature and Hypothesesmentioning

confidence: 99%

“…Kahan et al () found similar results in the context of human‐papillomavirus (HPV) vaccination where the gap in risk perceptions between people holding competing cultural worldviews grows when they are shown the same balanced arguments about risks and benefits of mandatory HPV vaccination. Kemper et al () find people with an egalitarian and communitarian disposition to be more supportive of mandatory (versus voluntary) labelling of genetically modified foods, while those with a hierarchical and individualist cultural worldview were more likely to support a voluntary labelling policy.…”

Section: Literature and Hypothesesmentioning

confidence: 99%

“…Hierarchists who are predisposed to downplay technological risks, could be more willing to accept a ‘softer’ regulatory approach to new food technologies. On the other hand, egalitarians may lean towards more rigorous regulatory oversight (Kemper et al , ). In this context, the EU, appears to have embarked upon a different regulatory path for gene editing than the approach adopted in the US and Canada.…”

Section: Implications and Conclusionmentioning

confidence: 99%

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How Do Cultural Worldviews Shape Food Technology Perceptions? Evidence from a Discrete Choice Experiment

Yang¹,

Hobbs²

2019

J Agricultural Economics

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Agricultural biotechnology (genetic modification) has encountered resistance from many consumers, resulting in disparate regulatory approaches across different jurisdictions. The recent advent of CRISPR-Cas9, or gene editing, offers the potential for significant improvements in plant breeding. However, little is known currently about consumer responses to the technology. A factor often omitted from previous economic analyses of consumer acceptance of new food technologies is underlying human values or worldviews. Drawing upon cultural cognition theory and using data from a survey of Canadian consumers, we examine the influence of cultural values on food choice behaviours. Respondents' pre-existing cultural values are measured on two dimensions: hierarchy-egalitarianism and individualism-communitarianism. Choice behaviours are captured using a discrete choice experiment featuring a sliced apple product with two consumer-oriented attributes (nonbrowning and antioxidant-enhanced) and three novel food technologies (gene editing, genetic modification, edible coating). Using a random parameters logit model with error components we find pre-existing cultural values to be significant determinants of choice behaviours. Individuals pre-disposed towards a hierarchical worldview are more accepting of novel food technologies, as are individuals with a communitarian worldview. While the use of gene editing results in negative marginal utilities in a food choice situation, the effect is not as large as with genetic modification, suggesting there is scope to ameliorate potentially negative reactions to the technology with value-compatible messages.

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Investigating consumer stated preferences for orange juice: The influence of behavioral traits

Orivri,

Kassas,

Lai

et al. 2023

J of Agr & App Econ Assoc

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This study aims to investigate consumer acceptance of gene‐edited orange juice, focusing on the influence of behavioral traits. Specifically, we conducted an online survey of US orange juice consumers, using a choice experiment to elicit consumers' preferences for gene editing (GE) versus gene modification (GM) in orange juice. We find that consumers require a significantly larger discount for GM than for GE, and this preference for GE is influenced by multiple behavioral traits. We used a latent cla4ss approach to further analyze choice behavior among consumer segments. Findings indicate significant heterogeneity in preferences across consumer segments, which can be explained by behavioral traits and individual‐specific characteristics.

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Cultural worldview and genetically modified food policy preferences

Cited by 17 publications

References 23 publications

Heterogeneous consumers and differentiated food markets: Implications for quality signaling in food supply chains

Heterogeneous consumers and differentiated food markets: Implications for quality signaling in food supply chains

How Do Cultural Worldviews Shape Food Technology Perceptions? Evidence from a Discrete Choice Experiment

Investigating consumer stated preferences for orange juice: The influence of behavioral traits

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