Cultural Self-Views Influence Meaning Making: Self-Construals as Differential Predictors of Meaning in Life among Filipino University Students

Datu, Jesus Alfonso Daep; Salanga, María Guadalupe C.

doi:10.11144/javeriana.upsy17-5.csvi

Cited by 6 publications

(2 citation statements)

References 33 publications

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“…Interdependent self-construals are the opposite; they mirror a sense of closeness and connection between others and are typically seen more in collectivist cultures (east; Salehuddin & Winskef, 2016). Those who identify as more dependent tend to participate and act upon something if they feel it can help form or maintain relationships (Daep Datu & Salanga, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

“…An independent self-construal is typically seen more in individualistic cultures (west) as it echoes a greater sense of individualism with an emphasis on uniqueness, separation from others (independence), and self-fulfillment (Kafetsios et al, 2018). Those who identify as independent are more likely to participate and act upon something if they feel it aligns with their values and beliefs (Daep Datu & Salanga, 2018). Interdependent self-construals are the opposite; they mirror a sense of closeness and connection between others and are typically seen more in collectivist cultures (east; Salehuddin & Winskef, 2016).…”

Section: Congruency Between Self-construals and Emotionsmentioning

confidence: 99%

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The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context

Muralidharan

Ferle

Howard

2020

Social Marketing Quarterly

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Background: Domestic violence against women is a serious health and social issue, with victims found across the world. Utilizing the collective help of bystanders has become an increasingly important step toward mitigating abuse. Advertising campaigns have shed light on the seriousness of domestic violence, however, messages promoting bystander intervention are comparatively less. Focus: The primary focus of this exploratory study is to test the ability of public service announcements (PSAs) to inspire behavior change, i.e. to call a helpline. Emotional ad appeals have the potential to motivate apathetic bystanders to intervene, however, their effectiveness can depend on one’s self-view. Using self-construal and congruity theory, the current study examined the impact of self-focused emotional appeals, namely guilt (negative) and hope (positive), on varying levels of self-construals (independent vs. interdependent). Hypotheses: Three key hypotheses were tested: Self-focused emotional appeals using guilt and hope will be more persuasive on an independent self-construal than an interdependent self-construal (H1). Individuals with a low independent self-construal will find a guilt appeal to be more persuasive than a hope appeal (H2a). Individuals with a high independent self-construal will find a hope appeal to be more persuasive than a guilt appeal (H2b). Importance to the Social Marketing Field: Domestic violence in India is an ongoing issue and PSAs have the ability to motivate behavior change. From the perspective of social marketing and strategy, this exploratory study will shed light on which pairing of self-construal and emotions (guilt or hope) in messages can bring about desired pro-social intentions. Method: A single-factor experimental design was implemented with participants ( n = 72) recruited from major metros in India. Results: Findings from a regression analysis revealed that guilt and hope were persuasive only on the independent self-construal. The next step was to explore the impact of guilt and hope within the independent self-construal (low vs. high). A simple slope test revealed that hope (vs. guilt) significantly strengthened the intentions to call the advertised helpline for those with low independent self-construal, while both hope and guilt were found to be equally effective on the high independent self-construal. Recommendations for Research and Practice: The findings add to the growing literature on domestic violence prevention messages by emphasizing the importance of emotional persuasion through cultural congruence. By taking varying levels of independent self-construal into consideration, social marketers can accordingly utilize emotional ad appeals like guilt and hope to help bystanders develop positive intentions to intervene. Limitations: Despite the significant findings, this exploratory study focused on the impact of two emotional ad appeals (guilt and hope) on a small sample of participants from a single country, India.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Congruency Between Self-construals and Emotionsmentioning

confidence: 99%

The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context

Muralidharan

Ferle

Howard

2020

Social Marketing Quarterly

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Self‐improvement or hedonic enjoyment? Effect of romantic experiences on consumer product preferences

Zhang,

Yang,

Jin

et al. 2024

J of Consumer Behaviour

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Romantic experiences are positive emotional experiences that significantly affect people's lives and consumption behaviors. Extant research merely conceptualizes romantic experiences as intimate relationships between lovers and investigates their impact on the consumption of specific products (e.g., sweets, movies, and tourist destinations). In this study, we extend the concept of romantic experience beyond romantic love and demonstrate how romantic experience influences consumers' preferences for self‐improvement products based on the broaden‐and‐build theory through four experiments. Specifically, we show that romantic experiences (vs. neutral experiences) increase consumers' preference for self‐improvement products, even in areas unrelated to the initial romantic stimuli (Study 1). This greater inclination toward self‐improvement products is mediated by a heightened sense of meaning in life (Studies 2 and 3). Moreover, the focal effect is moderated by self‐construal (Study 4). These findings complement those of previous studies on how romantic experiences influence consumption choices.

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Academic buoyancy, academic motivation, and academic achievement among filipino high school students

Datu

Yang

2019

Curr Psychol

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Cultural Self-Views Influence Meaning Making: Self-Construals as Differential Predictors of Meaning in Life among Filipino University Students

Cited by 6 publications

References 33 publications

The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context

The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context

Self‐improvement or hedonic enjoyment? Effect of romantic experiences on consumer product preferences

Academic buoyancy, academic motivation, and academic achievement among filipino high school students

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