Cultural Product and Cultural Communication as a Dynamic Bipolar Interaction and Creative Contribution to the Structural Recompiled of the Local Cultural Units

Sdrolias, Labros; Kakkos, Nikolaos; Škodová-Parmová, Dagmar; Rolínek, Ladislav; Cudlínová, Eva; Aspridis, Georgios; Líšková, Zuzana Dvořáková; Kazantzi, Vasiliki

doi:10.1007/978-3-319-27528-4_3

Cited by 3 publications

(4 citation statements)

References 28 publications

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“…It is also no longer enough simply to send out messages. To control the flow of information, bilateral communication between companies and recipients is necessary (Sdrolias, Kakkos, Škodová Parmová, et. al, 2016).…”

Section: Resultsmentioning

confidence: 99%

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Special Requirements for Corporate Communications in Geographically Defined Markets Using the Example of the Sale of Construction Financing in Rural Areas

Enz

2019

Balkans JETSS

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Private mortgage lending business is an important business segment for retail banks. There are two main reasons for this. Firstly, the comparatively low risk. On the one hand, because many years of experience in this segment enable optimal risk management. On the other hand, the financed properties also provide optimum security. Due to the small size of this business segment, private construction financing was unattractive for major banks for a long time. On the other hand, this division was a core business for regional banks and savings banks. However, as a result of the banking crisis in 2007 and 2008 and the ECB’s ongoing low-interest policy, the private mortgage lending sector is now attractive to all market participants. This is reflected in fiercer competition. The importance of customer communication has therefore also increased in the advertising for new business. Since financial and personnel resources are limited, corporate communications are faced with the challenge of addressing potential customers as efficiently as possible. Communication science has already developed a number of concepts for optimal, integrated communication. These are based on average consumers. Against the background of possible regional deviations in media usage and consumer behaviour, this work explains that banks and savings banks with a regionally defined business area should set different priorities within the communications mix than supraregional providers. To this end, a field study was conducted in rural areas of the Nuremberg metropolitan region and analysed using a chi-square test. The study revealed the continuing importance of branches and personal advice, despite increasing digitalisation. At the same time, the necessity of closely networking stationary sales and online offers in rural areas becomes clear.

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Section: Resultsmentioning

confidence: 99%

“…These have remained the main concerns of institutional communication. (Sdrolias, Kakkos, Škodová Parmová, et. al, 2016) Efficiency has a high priority in the choice of instruments and the distribution of budgets.…”

Section: Resultsmentioning

confidence: 99%

Special Requirements for Corporate Communications in Geographically Defined Markets Using the Example of the Sale of Construction Financing in Rural Areas

Enz

2019

Balkans JETSS

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“…The attractiveness of monuments shows up in a prosperity of other tourism services, extension of job opportunities and in buyable clients in surrounding cities or villages. The most important tourism resources are so called tertial resources -the destination management [42], but also creation of complete tourism products [43]. It is inappropriate if a monument is dependent only on tourism because the relationship of tourism and demand trend or evaluation of visitors do not always have to be merged with cultivated use of the heritage, because the value and culture of socio-economics life is conditioned by traditions and customs of local inhabitants and their demands which are often different from interests of visitors of the historical monument.…”

Section: Resultsmentioning

confidence: 99%

Innovative Alternatives of Marketing Communication and Sales Support of Products and Services

Vaníčková¹,

Budějovice²

2018

3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present

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This chapter analyses and judges the up-to-date condition of provided products and services for the purpose of innovating existing product according to current trends, potential of given locality and customers preferences which influence attractivity, increase of turnout and amount of profits. The analytic part of the chapter is focused on defining tourism, product of tourism, historical monument objects and services marketing. In the practical part of the chapter there was formulated the analysis of provided basic, special and supplementary services and marketing of services in chosen destination in the Czech Republic through questionnaire survey. Using observing and controlled interviews with employees of the company the satisfaction of staff was monitored and the concept of proposals and recommendations for new service was made. The empirical generalization of knowledge which is described in the final part of the chapter helped to improve current state of provided services and products with the accent of creating innovative proposal of new service in the area of marketing communication and selling support of offered products and services.

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“…All in all, these changes mean that tourism SMEs and international tourism groups have to compete more and more in the favour of the limited number of overnight guests (Enz & Škodová Parmová, 2020). According to Sdrolias et al (2016), it is, therefore, necessary to develop an individual profile to compete (Sdrolias et al, 2016). Theoretically, competition is desirable in an economy, as it forces suppliers to permanently improve their products, services, and processes.…”

Section: Introductionmentioning

confidence: 99%

CO2 Neutrality of Small and Medium-Sized Hotels – Publicity Stunt or Sustainable Competitive Advantage?

Enz¹,

Škodová-Parmová²,

Wolf³

2021

6th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era

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The topic of climate protection is steadily gaining importance in public discussion. This paper shows that CO2 emissions are also gaining significant influence on booking behaviour in tourism. At the same time, it can be demonstrated in the context of a large-scale survey that with a growing desire for CO2 neutrality, higher accommodation rates are also accepted. Large hotel chains already regularly have integrated sustainable thinking into their daily routine. SMEs currently have some catching up to do. While hotel groups are accused of greenwashing, SMEs can generate a competitive advantage through individual, traceable measures.

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Cultural Product and Cultural Communication as a Dynamic Bipolar Interaction and Creative Contribution to the Structural Recompiled of the Local Cultural Units

Cited by 3 publications

References 28 publications

Special Requirements for Corporate Communications in Geographically Defined Markets Using the Example of the Sale of Construction Financing in Rural Areas

Special Requirements for Corporate Communications in Geographically Defined Markets Using the Example of the Sale of Construction Financing in Rural Areas

Innovative Alternatives of Marketing Communication and Sales Support of Products and Services

CO2 Neutrality of Small and Medium-Sized Hotels – Publicity Stunt or Sustainable Competitive Advantage?

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