Cultural Mediators Seduced by<i>Mad Men</i>: How Cultural Journalists Legitimized a Quality TV Series in the Nordic Region

Kristensen, Nete Nørgaard; Hellman, Heikki; Riegert, Kristina

doi:10.1177/1527476417743574

Cited by 9 publications

(6 citation statements)

References 25 publications

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“…Nonetheless, the differentiating aspect of Netflix's strategy in the Nordic countries for this study is the creation of a shared profile on social networks, under the name of 'Netflix Nordic', which directs its activity mainly to the markets of Sweden, Denmark, Finland and Norway, with Iceland as a secondary market. These countries, closely related linguistically and culturally, are considered the same regional market not only by Netflix but the main global SVOD companies (Kristensen et al, 2019). Analysing how Netflix modifies its strategy under the same identity umbrella for these countries and if, at the same time, the specificities of each is considered are of special interest for this work.…”

Section: Methodsmentioning

confidence: 99%

The curation of European Netflix catalogues on social media: The key role of transnational and local cultural traits

Navarro

Monclús

2021

Critical Studies in Television

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This article aims to analyse how Netflix uses social media to generate a dialogue between the local and transnational layers of television, to position its brand and curate content in domestic markets. Within the frame of transnationalism, a cross-cultural comparative study has been conducted in three different local European markets: the United Kingdom, Spain and the Nordic region. The results show the negotiation between transnationalisation and the needs of local cultural distinctiveness through language adaptation, emphasis on in-house original US flagship productions, the overrepresentation of original local content and use of cultural references at different levels.

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Section: Methodsmentioning

confidence: 99%

The curation of European Netflix catalogues on social media: The key role of transnational and local cultural traits

Navarro

Monclús

2021

Critical Studies in Television

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“…Also important, the full corpus of Rolling Stone reviews during this time period is available online, allowing a comprehensive analysis of the album reviews. These methods are therefore similar in spirit to Kristensen et al ’s (2019) analysis of the Mad Men TV series’ reviews.…”

Section: Methodsmentioning

confidence: 99%

Do more experienced critics review differently?

Corciolani

Grayson²,

Humphreys

2020

EJM

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Purpose Cultural intermediaries define the standards many consumers use when evaluating cultural products. Yet, little research has focused on whether cultural intermediaries may systematically differ from each other with regard to the standards they emphasize. The purpose of this paper is to build on Bourdieu’s theory of cultural production to examine how the type of subfield reviewed and/or the cultural intermediary’s expertise (or “field-specific cultural capital”) affect the standards an intermediary uses. Design/methodology/approach This paper employed a computer-aided content analysis of the full corpus of “Rolling Stone” music album reviews (1967-2014). Findings Critics with lower field-specific cultural capital reflect the same logic as the subfield they are critiquing. Critics with higher field-specific cultural capital reflect the opposite logic. Research limitations/implications Bourdieu was ambivalent about whether cultural intermediaries will reflect the logic of a subfield. Results show that the answer depends on the intermediary’s field-specific cultural capital. The results also reinforce previous findings that individuals with high field-specific cultural capital are more likely to break with the logic of a field. Practical implications Not all intermediaries are created equal. Producers and consumers who rely on cultural intermediaries should understand the intermediary’s critical analysis within the context of his/her experience. Originality/value This is one of the first studies to examine how a cultural intermediary’s field-specific cultural capital impacts his or her work. The findings are based on a large review sample and include reviewers’ analyses as they developed from having lower to higher field-specific cultural capital.

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“…I am not the first to connect journalistic discourses on American quality serial television to a process of cultural consecration -similar analyses have been carried out from American and British, as well as Nordic, horizons (Anderson, 2009;Kristensen et al, 2019;Newman & Levine, 2012;Rixon, 2011). My findings agree particularly strongly with Newman and Levine (2012).…”

Section: Basic Findings and Their Significance In Relation To Previous Researchmentioning

confidence: 99%

Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape

Frykholm

2021

Nordicom Review

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In this article, I explore the reception of American “quality” serial television in Sweden from 1999 to the mid-2010s. My analysis includes how cultural critics and journalists writing for Sweden's leading newspapers conceptualised American serial television as “quality TV” and as legitimate “art”, and it charts the ways in which these discourses relate to the reconfiguration of Swedish television from public service monopoly to niche-oriented multichannel system. The analysis uncovers a process of cultural consecration that was based on comparisons with already consecrated art forms, applications of authorship discourses that promote certain individuals as genius television auteurs, and deployment of critical protocols borrowed from literary criticism – all in service of pre-established cultural hierarchy and “good taste”. This article also highlights the ubiquity of American quality serial television across the Swedish television landscape, which suggests that such programmes represent both a niche product and a mass phenomenon with extensive reach and multidimensional appeal.

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Cultural Mediators Seduced byMad Men: How Cultural Journalists Legitimized a Quality TV Series in the Nordic Region

Cited by 9 publications

References 25 publications

The curation of European Netflix catalogues on social media: The key role of transnational and local cultural traits

The curation of European Netflix catalogues on social media: The key role of transnational and local cultural traits

Do more experienced critics review differently?

Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape

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