“…The importance of culture in business cannot be overemphasised. Culture influences people's way of life (Mendie, 2015;Spillan & Rahman, 2020). Bearing in mind that culture is an embedded factor in business survival, DeBerry-Spence, Dadzie, Darley and Blankson (2008, p. 379) argue that "African culture should influence organisational behaviour and management practices in Africa."…”