Cultural Influences on the Process of Strategic Management

Abstract

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How do transport companies execute strategies in a volatile environment? A qualitative inquiry

“…Within the strategic management framework, strategy execution has emerged as the pivotal stage in ensuring organizational performance (Noble, 1999; Okumus, 2003; Schühly, 2022). This is because the strategy acts as the guiding force for the long-term direction of an organization, while the process of executing the strategy transforms strategic objectives into tangible results (Srivastava and Sushil, 2014).…”