Abstract:This research explores how meanings drawn from advertising and the mass media may contribute to the cultural identity of young adults who are first generation Americans and children of immigrants. We examine the meanings informants derive about U.S. culture and people, how they interpret the media portrayals of people of different national ancestries, and how such meaning-making affects their daily lives and cultural identity. A key finding is that informants experience a number of conflicts that stem from neg… Show more
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