Cultural Heritage-Based Urban Festival as a Tool to Promote Local Identity and City Marketing

Bitušíková, Alexandra

doi:10.15176/vol57no207

Cited by 6 publications

(3 citation statements)

References 27 publications

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“…According to Kim et al [ 10 ], consumption by tourists of previously unknown local dishes is one of more exciting experiences in tourist destinations. Moreover, Bitušíková [ 70 ] found that regional dishes are often sold during fairs and festivals which strengthen the identity of the locals, evoke feelings of solidarity and pride, are a means of restoring cohesion and bonds within the local community and promote the region. Similar conclusions were drawn by Teodoroiu and Tudorache [ 71 ], who claim that fairs and festivals are the most important events promoting the region’s intangible culture and culinary heritage.…”

Section: Discussionmentioning

confidence: 99%

Polish-Lithuanian Border Cuisine as an Idea for the Promotion and Expansion of the Region’s Tourist Attractiveness

Soroka

Mazurek-Kusiak

Chmielewski

et al. 2023

Foods

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Culinary tourism is one of the most rapidly developing forms of tourism in the world. The objective of this study is to evaluate the role of and tourists’ familiarity with cuisine in the area along the Polish-Lithuanian border. The survey included adult tourists visiting areas on both sides of the border between Poland (Podlaskie Voivodship) and Lithuania (Olicki District). A total of 789 questionnaires were completed, of which 759 were included in the study: 376 from Olicki District in Lithuania and 383 from Podlaskie Voivodship in Poland. The questions in the authorial questionnaire pertained to six dishes representing the most popular regional specialities in the area on both sides of the Polish-Lithuanian border. For all the responses, a five-point Likert scale was used. The results of the work show that tourists want to explore a given region by tasting local cuisine and that they are in search of unique products while paying much attention to the smell and taste of the dishes they consume. The product’s appearance is of less significance while making purchasing or consumption decisions. Flavour-related experiences associated with and preferences for individual dishes representing Polish-Lithuanian cuisine were very similar for both groups of respondents. It indicates there is a possibility of establishing cooperation to promote the products in the study area and thus enhance its tourist appeal.

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Section: Discussionmentioning

confidence: 99%

Polish-Lithuanian Border Cuisine as an Idea for the Promotion and Expansion of the Region’s Tourist Attractiveness

Soroka

Mazurek-Kusiak

Chmielewski

et al. 2023

Foods

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“…For university freshmen a campus tour can improve their sense of place through guided tours and self-guided walks with the help of brochures (Barlett, 2002). On a larger scale, cultural urban festivals can also be a tool to enhance (Kádár and Klaniczay, 2022) and to promote (Bitušíková, 2020) the sense of place to visitors and citizens alike.…”

Section: Sense Of Placementioning

confidence: 99%

The Urban Walking Tour as an Experience-based Methodology for Built Environment Education in Budapest

Klaniczay

2024

Period. Polytech. Arch.

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Built Environment Education (BEE) plays an important role in urban sustainability as citizens who are more aware of the surrounding architectural heritage have better opportunities to develop a sense of place and place attachment. Themes and stories make the architectural fabric of a city more legible that is why urban walking tours are such a popular format for BEE initiatives. These experience-based educative events are originally constructed for visitors (mainly tourists) of a city to receive in-situ impressions of the built heritage during their visit. But in recent years, the new phenomenon of proximity tourism appeared, inviting locals to participate in walking tours to discover their own neighbourhood, rendering this tourist-focused activity into a BEE tool for adults.Urban walks have been used in architectural education at the university level for quite some time, and recently organisations focusing on BEE have adapted the format as well, which therefore can reach a wide range of audiences. This research presents the quantitative and geo-referenced analysis of 449 photos taken during the walking tours by participants and a qualitative content analysis of the photos. The results of a questionnaire completed by 119 students upon the end of their walking tour are presented and analysed to determine the effectiveness of this BEE methodology. Results show that the experience-based format of urban walking tours in the context of BEE can contribute to the forming of sense of place for participants, and therefore should be considered as an educational tool.

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“…The analysis of the commercial-learning event Valentine's Weekend at the Castle showed that the subject of commodification of cultural heritage in Slovakia is not only (or predominantly) elements of folk culture (e.g., Popelková, Zajonc, 2013;Koštialová 2016Koštialová , 2020Bitušíková, 2020Bitušíková, , 2021, but also elements of high culture, such as historical objects as a space for the event, historical clothing in the form of replicas, or realities about the way of life and events from the life of higher social classes in the form of narratives that thematically correspond to the content of Valentine's Day used during the event.…”

Section: Summar Ymentioning

confidence: 99%

Valentine’s Day and the Eventisation of Slovakia’s Festive Culture

Zajonc

2023

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e study focuses on Valentine's Day in Slovakia since the turn of the 20 th and 21 st centuries from the perspective of festive culture. It explores public celebrations, as defined by Lars Deile (2014), associated with Valentine's Day, and analyses them on the basis of event characteristics according to Winfried Gebhardt's concept. e study is based on the assumption that the acceleration of eventisation is a new dynamising element of the festive culture transformation at the late modern stage (Gebhardt, 2000). e aim of the study is (1) to find out which of the Valentine's Day public celebrations in Slovakia have the nature of an event; (2) identify the origin of and motivation for the choice of specific forms of events; (3) outline the specifics of Valentine's Day celebrations as events in the framework of Slovakia's festive culture. At the general level, the author is interested in the cultural dimension of the individualisation and pluralisation processes. rough three Valentine's Day events, he traces the transformations of the trends of deinstitutionalisation, deconstruction, profanisation, multiplication, and commercialisation, which characterise the celebrations of modern society according to Gebhardt. Empirically, the study relies on the findings of the analysis of media sources about the forms of the festive practice accompanying Valentine's Day in Slovakia. e sources come from exploratory research conducted in 2011-2021.

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Cultural Heritage-Based Urban Festival as a Tool to Promote Local Identity and City Marketing

Cited by 6 publications

References 27 publications

Polish-Lithuanian Border Cuisine as an Idea for the Promotion and Expansion of the Region’s Tourist Attractiveness

Polish-Lithuanian Border Cuisine as an Idea for the Promotion and Expansion of the Region’s Tourist Attractiveness

The Urban Walking Tour as an Experience-based Methodology for Built Environment Education in Budapest

Valentine’s Day and the Eventisation of Slovakia’s Festive Culture

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