Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans

Cruz, Angela Gracia B.; Seo, Yuri; Binay, Itir

doi:10.1177/1469540519846215

Cited by 30 publications

(24 citation statements)

References 54 publications

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“…From a musical style and band setup perspective, some researchers have attempted to locate the roots of Kpop in Korean culture and musical traditions (Cruz et al, 2019;Jang and Paik, 2012;Kim and Bae, 2017). Bands usually have a leader who acts as the spokesperson for the group during interviews and starts the vocals in most songs (Bhutto, 2019).…”

Section: Resultsmentioning

confidence: 99%

K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes

Kim¹,

McGoun²

2022

CEMJ

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Purpose: The 21st century has witnessed an explosive growth of both South Korean popular culture (K-pop) and automobiles (K-car) in Western societies. However, K-pop appears to maintain its success better than K-car. This paper will evaluate the origins of K-pop and K-car and determine the distinguishing factors that led to continued K-pop compared to K-car success. Design/methodology/approach: Suggested claims of artistic/cultural and social/industrial traditions unique to South Korea as causes of the growth in K-pop and K-car success in literature will be evaluated based on historical growth in sales of both products in the US market. Factors of continued success will be evaluated based on how well both industries have been able to maintain their (perceived) brand authenticity, which emphasizes ‘Korean’ cultural values. Findings: Unlike claims regarding the importance of traditional culture in shaping business success in emergent states, this paper shows that the success of Korean music and cars is not due to artistic/cultural values. Rather, while optimally identifying progress within industries such as digitization in music, South Korea’s unique ability is to deploy its industrial machinery to transform bolder performances and designs originating elsewhere into inoffensive forms with broad cross-cultural appeal. Especially, K-pop’s continued success can be explained through better attention to perceived authenticity, without distinguishing its products too much from known, Western perspectives. Results also indicate that Korean products do not perform well when companies attempt to take on a leadership role in the industry or develop bold new designs that deviate strongly from Western principles. Originality/Value: The paper provides unique insights in the similarity of product design and branding, providing tools for evaluating perceived authenticity of a brand and its potential impact on sales. It shows that attention to traditional cultural values may not be a (sufficiently) appropriate strategy for international success. From a Central European perspective, lessons learned by the Korean car and culture industries may lead to new strategic uses of branding and marketing local products and of different forms of governmental/industrial structures to emerge out of the periphery.

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Section: Resultsmentioning

confidence: 99%

K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes

Kim¹,

McGoun²

2022

CEMJ

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“…Selain itu, demam K-Pop juga menyerang remaja Indonesia, Menurut Joo (Cruz et al, 2019) ekspansi internasional K-pop mencerminkan negosiasi ulang dinamika pusat-pinggiran global, di mana negara-negara Barat diposisikan sebagai sumber yang dominan budaya populer global. Dari sekian juta penggemar yang ada di dunia, Indonesia menempati posisi ketiga sebagai penggemar terbanyak boyband Korea (Astarina, Kompas.com Juli 2017).…”

Section: Pendahuluanunclassified

Peran Kegiatan Kreasso sebagai Upaya dalam Mempertahankan Kesenian Tradisional di Era Globalisasi

Liya¹,

Yuhastina²,

Trinugraha³

2021

j.Educ.hum.soc.sciences

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The purpose of this study was to determine the role of Kreasso's activities as an effort to maintain traditional arts in the era of globalization. This research is a qualitative research, with a qualitative descriptive approach. Data analysis used Miles and Huberman analysis which consisted of 3 stages: (1) Data Reduction, (2) Data Display, and (3) Conclusion Drawing/ verification. This study uses the Structural-Functional theory proposed by Alfred Reginald Radcliffe Brown. The results of this study indicate that the existence of Kreasso's activities is able to grow students' dignity and concern for the social environment, especially traditional arts. This is evidenced by the participation of students who play an active role in the structural units of Kreasso's activities. Apart from that, it cannot be separated from the existence of activity actors, such as the Surakarta City Education Office as the person in charge of Kreasso activities; the Kreasso committee which generally consists of several divisions with different functions or roles, the teacher acts as a companion to the students; students act as participants with different assignments depending on the policies and authorities of each school. Each of them finds out how it works according to the function or role according to the position and position that cooperates with one another.

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“…Członkowie zespołu: RM, Jin, Suga, J-Hope, Jimin, V i Jungkook są współautorami i współproducentami większości utworów. Zespół to globalny fenomen w wymiarze kulturowym (Baek 2015, Besley 2020, Lee 2019, ekonomicznym i marketingowym (Elberse, Woodham 2020;Cruz, Seo, Binay 2019;Ju 2019), a także społecznym i komunikacyjnym (Aisyah, Jin 2017;Evangelista 2019).…”

Section: Fenomen Btsunclassified

Retoryka identyfikacji online. Na przykładzie koreańskiego zespołu BTS

Kampka

2021

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Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans

Cited by 30 publications

References 54 publications

K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes

K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes

Peran Kegiatan Kreasso sebagai Upaya dalam Mempertahankan Kesenian Tradisional di Era Globalisasi

Retoryka identyfikacji online. Na przykładzie koreańskiego zespołu BTS

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