Cultural Factors Affecting Consumer Behavior: Social Class

Akdoğan, Leyla; Durucu, Alper; Durmaz, Yakup

doi:10.47119/ijrp100791620212033

Cited by 3 publications

(5 citation statements)

References 4 publications

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“…Substitute experiences using ICT contribute to learning. This is in line with what was found (Gajjar, 2013;Ghorbanzadeh et al, 2019) that learning experiences provide different satisfactions in the classroom. Problem solving can be done by having learning experiences through VP by lecturers from outside the country and conceptually.…”

Section: Resultssupporting

confidence: 92%

Visiting professor program for environmental science: Does it contribute to student learning experience and problem-solving skills?

Pratama,

Anazifa,

Abd Wahid

2023

JPBI

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This study reveals the contribution of student learning experiences and problem-solving skills in the Visiting Professor (VP) program. This research includes the type of ex post facto correlational research. The data collected in this study were learning experiences and problem-solving skills. Data collection techniques used a questionnaire to find out students' learning experiences on environmental change material, written essay tests to determine the ability to solve environmental pollution problems, and interviews with students on environmental change material. The results of this study found that the VP program had a relationship with and contributed to students' learning experiences and problem solving. The experience of the learning model in this VP gives the greatest contribution to problem-solving skills, followed by indicators of learning models based on student perceptions with percentages, indicators of learning resources with percentages, indicators of direct experience with percentages, indicators of substitute experience with percentages, and the last indicator that has a contribution the smallest is the indicator of student interaction with the percentage. The VP program should be carried out every semester in environmental science courses so that students get learning experience and problem solving. The next research that will be carried out is to look for other factors that influence and contribute to the VP program.

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Section: Resultssupporting

confidence: 92%

Visiting professor program for environmental science: Does it contribute to student learning experience and problem-solving skills?

Pratama,

Anazifa,

Abd Wahid

2023

JPBI

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show abstract

“…The literature identifies consumer behaviour as a social aspect stating that consumers' purchasing decisions are strongly influenced by their immediate social circle, family structures, social class, and reference groups [8]. There is no doubt that social media serves as a conduit for distributing social influence among users [9]. Social media platforms are used to interact with peers, gain exposure to trends, and seek recommendations.…”

Section: Understanding Consumer Behaviourmentioning

confidence: 99%

“…Social media platforms are used to interact with peers, gain exposure to trends, and seek recommendations. Marketers use viral marketing strategies and user-generated content to connect with potential customers and influence social behaviors, ultimately influencing consumer behaviour patterns [9].…”

Section: Understanding Consumer Behaviourmentioning

confidence: 99%

“…As explained culture is a powerful force that influences the everyday lives of consumers, therefore, it is a considerable factor when shaping consumer behaviour around different parts of the world [9]. Marketers ensure that they include cultural factors when designing marketing campaigns to attract customers and influence buying behavior because culture has a strong influence on individuals' preferences, values, and consumption patterns [11].…”

Section: Cultural Factors In Consumer Behaviourmentioning

confidence: 99%

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Consumer Behavior and Cultural Factors in Social Media: A Cross-Cultural Comparative Study

Shi

2023

AEMPS

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In the digital age, social media has become a transformative force, reshaping consumer interactions with products, brands, and services. This essay delves into the intricate interplay between cultural factors and consumer behavior within the realm of social media, focusing on a cross-cultural comparative study between Japan and the United States. The study explores consumer behavior through the lens of psychological, social, and cultural influences. It investigates how psychological aspects like motivation and attitudes, as well as social factors such as family and reference groups, are intertwined with cultural dimensions to shape consumer preferences. This essay employs a comparative approach, focusing on Japan and the United States as distinct cultural contexts. By applying Hofstede's cultural dimensions model, it dissects differences in individualism, power distance, masculinity-femininity, long-term orientation, uncertainty avoidance, and indulgence-restraint. The findings reveal significant disparities in consumer behavior on social media between these two nations. Cultural factors profoundly impact user engagement, content resonance, and purchasing decisions on social media platforms. This study underscores the indispensable role of cultural factors in molding consumer behavior in the digital age. Understanding and adapting to cultural nuances are imperative for marketers seeking to effectively engage and influence diverse global audiences through social media channels.

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“…Adomaitene ( 2016) and Durucu and Durmaz (2021), posits that cultural factors, such as subcultures and other diverse elements, significantly influence consumers' interest, purchasing power, and destination selection. The significance of meeting customers' needs, including those of tourist destinations, is widely acknowledged as a fundamental aspect of achieving business success (Aliman et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Exploring Cultural Expression's Effectiveness in Nigerian Tourist Destinations for Enhanced User Experience

2023

JCSD

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Nigeria's cultural assets have made it a prominent tourism landmark in Africa. Cultural tourism has become a thriving sector, with creative industries leveraging cultural expressions to promote tourist destinations. However, many destinations face challenges in effectively packaging culture into tangible products and integrating it into architecture to enhance tourist satisfaction. This research explores the effectiveness of cultural expression in enriching user experiences and identifies various approaches to expressing and commodifying culture to attract tourists. The study employs both qualitative and quantitative research methodologies, using case studies and questionnaires to gather and analyze information. The findings demonstrate that cultural expression significantly contributes to user satisfaction and the preservation of cultural assets in tourist centers. Prioritizing the cultural needs of tourists is crucial for tourist destinations to attract visitors and provide exceptional experiences, fostering consistent growth and development. Recommendations for the tourism industry include understanding and meeting the cultural preferences of tourists, creating an environment that appeals to visitors and ensures their continued engagement, ultimately contributing to the sustainable progress and prosperity of tourist destinations.

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Cultural Factors Affecting Consumer Behavior: Social Class

Cited by 3 publications

References 4 publications

Visiting professor program for environmental science: Does it contribute to student learning experience and problem-solving skills?

Visiting professor program for environmental science: Does it contribute to student learning experience and problem-solving skills?

Consumer Behavior and Cultural Factors in Social Media: A Cross-Cultural Comparative Study

Exploring Cultural Expression's Effectiveness in Nigerian Tourist Destinations for Enhanced User Experience

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