Cultural Exchange and Transmission of Values in Tourism: A Study of Opportunities and Challenges in the Context of Globalization
Zengqing Jian,
Yuxi Zhou,
Zhengshi Ren
Abstract:This paper, drawing from the definitions of globalization, tourism cultural exchange, and tourism value dissemination, formulates a set of 15 observational variables. Using mathematical and statistical methods, the author constructs a structural equation model that includes the concept of globalization as the exogenous latent variable and cultural exchange and value dissemination as the endogenous latent variables. After estimating the model using the partial least squares method, the author combines relevant … Show more
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