Cultural differences on attention and perceived usability: Investigating color combinations of animated graphics

Noiwan, Jantawan; Norcio, Anthony F.

doi:10.1016/j.ijhcs.2005.06.004

Cited by 68 publications

(42 citation statements)

References 19 publications

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“…The present study found a high computer self-efficacy among Nigerian preservice science, technology, and mathematics teachers. This finding corroborates prior research in Nigeria in which Aremu and Fasan (2011) found that the computer self-efficacy was average for most of the teachers (n=589) but disagrees with findings especially in rural communities (Halder & Chaudhuri, 2010) and among Thai undergraduate students who had neutral confidence in using computer applications (Niowan & Norcio, 2006).…”

Section: Main Effects Of Gender Age and Discipline Of Study On Pressupporting

confidence: 81%

Nigerian Preservice Science Technology and Mathematics Teachers’ Computer self-efficacy: An Exploration based on Gender, Age, and Discipline of Study

Awofala

Fatade

Udeani

2015

IJEMST

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Section: Main Effects Of Gender Age and Discipline Of Study On Pressupporting

confidence: 81%

Nigerian Preservice Science Technology and Mathematics Teachers’ Computer self-efficacy: An Exploration based on Gender, Age, and Discipline of Study

Awofala

Fatade

Udeani

2015

IJEMST

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“…For example, Catholic Europe associates purple to death and Middle East sees it as the color of prostitution (Brandon, 2001). Interestingly, it was found that purple was also the least favorite color for both American and Thai users (Noiwan and Norcio, 2006). This clearly shows that purple has negative connotations in certain cultures and should perhaps be avoided.…”

Section: Cultural Makersmentioning

confidence: 94%

The Effect of Culture on Emotions and Trust of Websites

Kang¹,

Kovacevic²

2012

JIEBS

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This paper explores the effect of culture on the emotions invoked when different websites are viewed, and the perception of that website's trustworthiness. Traditionally, researchers in the human computer interaction (HCI) field have focused on task-oriented usability, committed to improving efficiency. Eventually, the importance of other aspects of technology use was recognized, one of which were emotions, all grouped under the umbrella term -user experience. Numerous studies show that culture has an influence on the user's perception of usability and interface preferences. Seeing this relationship between culture and usability, one between culture and user experience remains to be explored. A survey was conducted as part of the methodology, where two cultural groups, Bosnians and the Chinese, participated with the aim of capturing differences and similarities in the perceptions of different classes of websites. The different types used are flashbased, text-dominated, combination of text and graphics, graphic-intensive and virtual reality. Two samples are culture-specific and the rest are either Australian or American. The study reveals the similarities and differences between the two cultural groups examined. Each cultural group rendered both positive and negative emotional responses from the survey and their perceptions of trustworthiness also varied.

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“…Noiwan and Norcio [15] investigated the retention of colours in screen banner graphics in a cross-cultural research. Hall and Hanna [5] found that different combinations of web page text/background colours do not have a statistically significant effect on retention.…”

Section: Colour Combinations In Hcimentioning

confidence: 99%