Cultural Destination Attributes, Overall Tourist Satisfaction and Tourist Loyalty: First Timers versus Repeaters

Abstract

This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty. Additionally, a multiplegroup analysis was conducted to compare the responses of firsttime visitors and repeat visitors. For this study, a self-administered questionnaire was used to survey 411 international tourists who were visiting Istanbul, Turkey, through convenience sampling. The findings indicated that cultural attractions at the destination impacted the overall satisfaction rating of the visitors, and that this specific satisfaction rating determined the loyalty of the tourist to return to the destination. This relationship between cultural attractions, satisfaction and visitor loyalty was a significant factor for both groups.

Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies

“…It is like an old habit from previously used CB-SEM approach, and therefore some researchers do not even mention or visualize the formation process (e.g. Atsız & Akova, 2021;Kılıç et al, 2021;Sop, 2021). However, it is obvious these examples used reflective approach from the way they handle their variables.…”

“…There are many examples in the tourism field used this approach to conduct model fit (e.g. Atsız & Akova, 2021). But frankly, lack of the model fit indices is still the Achilles' heel for PLS.…”

“…SmartPLS mainly covers the research (e.g. Atsız & Akova, 2021;Khan et al, 2021;Kılıç et al, 2021;Sop, 2021) but with some alternatives like WarpPLS (e.g. Lacap, 2019).…”

“…), discriminant validity (with recommended HTMT), and common method bias and multicollinearity (with VIF value) are most likely reported in relevant studies (e.g. Atsız & Akova, 2021;Khan et al, 2021;Kılıç et al, 2021;Sop, 2021). However, there are some common issues the authors noticed during their editorial adventure as follows: (1) sampling issue, (2) normality issue, (3) relationship formation issue, (4) modelling issue, (5) model fit issue, and (6) reporting and resulting issue.…”