“…Phase 1 consists of cultural dimension, trait and criteria. The level of the selected cultural dimensions are also stated which are high power distance [12], [18]- [20], high collectivism [12], [19]- [21], low uncertainty avoidance [12], [19], [20], moderate masculinity/femininity [12], [19] and long-term relationship [12], [19], [20]. In each of the dimensions, there are traits as the classification for the dimensions such as national, social norm, religion, political, work, school and family.…”