Cultural Challenges and Quality Management Practices of a German Multinational in Brazil

Bausch, Madeleine; Barmeyer, Christoph; Mayrhofer, Ulrike

doi:10.4324/9781003025337-6

Cited by 2 publications

(2 citation statements)

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“…In international business settings, intercultural distinctions are often perceived as obstacles in negotiating and developing a fruitful trade partnership. Therefore, this topic relates particularly to education and training and thus the learning of cross-cultural skills, solutions and international business communication [82][83][84][85][86]. In our investigation, this issue plays an important role in the customersupplier relationship, discussed in Section 4.2.3.…”

Section: Survey Respondentsmentioning

confidence: 90%

Exploring Sustainable Aspects Regarding the Food Supply Chain, Agri-Food Quality Standards, and Global Trade: An Empirical Study among Experts from the European Union and the United States

2021

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Sustainability is increasingly a priority in the policies of the European Union, especially in the Common Agricultural Policy. This paper focuses on Sustainable Development Goals, the European Green Deal, and the Farm to Fork Strategy in an attempt to establish a relationship with the European Union’s trade policy. Three selected components of the agri-food sector—the food supply chain, agri-food quality standards, and global trade—are examined in relation to defined sustainability aspects. The aim is to understand the interrelationship between the three components with specific regard to sustainability, to highlight their high complexity and current relevance, to contribute to systematic analysis in this area, and to present current progress. This qualitative‒explorative study is empirically supported by a survey of market experts, and the Transatlantic Trade and Investment Partnership between the European Union and the United States is used as an example. The results show the complexity between the relationships of the three components with a focus on sustainability and reveal a deep uncertainty. The most notable results are the limited level of knowledge and the insufficient attention from business representatives to sustainability aspects. Finally, the study identifies the state of integrating a sustainable perspective into European Union trade policy and provides suggestions for further research.

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Section: Survey Respondentsmentioning

confidence: 90%

Exploring Sustainable Aspects Regarding the Food Supply Chain, Agri-Food Quality Standards, and Global Trade: An Empirical Study among Experts from the European Union and the United States

2021

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“…higher defect rates, uneven product quality and inconsistent processes between the subsidiaries creating challenges for quality managers (Vecchi and Brennan, 2009;Barouch and Kleinhans, 2015). Although MNCs strive to formally managing quality globally, the existing research reveals that cultures and societies perceive and react differently of quality and QM (d'Iribarne, 2012;Bausch et al, 2020), since the cultural traits of individuals and societal norms influence the underlying principles of "good" quality and QM practices (Vecchi and Brennan, 2009).…”

Section: Introductionmentioning

confidence: 99%

From perception to practice: quality management in multinational company from a Swedish perspective

Wangwacharakul

2024

IJLSS

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Purpose This study explores the interplay between levels of cultures and aspects of quality management (QM), aiming to develop a conceptual framework and introduce propositions regarding managing quality in a multinational company (MNC). Design/methodology/approach A conceptual framework delineating the relationship between the levels of cultures in MNCs and various aspects of QM is proposed. Thereafter, based on a theory elaboration approach, a case study in Swedish facilities of MNCs is used to further illustrate the link between constructs of the framework, contributing to the identification of challenges and possibilities in managing quality in MNCs. Findings The research identifies key propositions regarding the intricate relationship between levels of cultures and their influences on aspects of QM in MNC. Proposition 1 emphasises the impact of national cultural differences on perceptions of QM principles. Proposition 2 reveals that diverse QM perceptions affect global consistency in QM practices. However, proposition 3 suggests that emphasising technical aspects in common QM practices fosters shared perceptions and a cohesive organisational culture, leading to Proposition 4, that a QM-centric organisational culture mediates national cultural differences, facilitating the management of quality globally. Research limitations/implications This research relies on a case study from a Swedish perspective. There is a need for quantitative or mixed method approaches to validate the proposed framework. Practical implications This research yields practical insights into cross-cultural QM challenges and possibilities in MNCs. Originality/value By integrating national and organisational culture into the QM framework, this research offers a conceptual model and propositions as a foundation for future cross-cultural QM research in MNCs.

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Cultural Challenges and Quality Management Practices of a German Multinational in Brazil

Cited by 2 publications

References 1 publication

Exploring Sustainable Aspects Regarding the Food Supply Chain, Agri-Food Quality Standards, and Global Trade: An Empirical Study among Experts from the European Union and the United States

Exploring Sustainable Aspects Regarding the Food Supply Chain, Agri-Food Quality Standards, and Global Trade: An Empirical Study among Experts from the European Union and the United States

From perception to practice: quality management in multinational company from a Swedish perspective

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