“…However, theories of health behavior and health education emphasize that tailoring education to meet the needs of the target population may enhance learning and its transferability to real-world contexts (Glanz, Rimer, & Viswanath, 2008). Similarly, lessons from implementation and dissemination research emphasize that closing the gap between research and practice requires a willingness to adapt interventions in a way that optimizes the fit between the intervention and the context; that is, to successfully adopt and sustain changes, implementation strategies must consider organizational environments and constraints, as well as the needs and limitations of the professionals expected to deliver them (Castro, Barrera, & Martinez, 2004; Chambers et al, 2013; Chambers & Norton, 2016; Devieux et al, 2005; Gibbs, Krieger, Cutbush, Clinton-Sherrod, & Miller, 2016; Hawe, Shiell, & Riley, 2004; Satre, Manuel, Larios, Steiger, & Satterfield, 2015; Stirman, Miller, Toder, & Calloway, 2013). Studies of SBIRT implementation within health care settings have identified numerous obstacles at the organizational and provider levels, including time limitations, competing priorities, lack of confidence, and threats to sustainability such as funding for staff training (Broyles, Kraemer, Kengor, & Gordon, 2013; Murphy, 2009; Rahm et al, 2015).…”