Cuatro formas de percibir a China desde América Latina: análisis de clústeres de la composición de la opinión pública de la region

In this article, we explore the relationship between soft power projection and public opinion, specifically investigating how cinema as a soft power resource can shape people's positive perceptions about a country. While soft power has been defined as a form of persuasive power associated with intangible resources such as culture, ideology, and institutions, the link between these resources and public opinion has received limited attention in previous research. This study aims to fill this gap by using the film industry as a proxy for soft power projection. We compare the United States’ and China's soft power sources and projections through an online survey with 908 participants in Brazil. Our findings indicate that exposure to soft power via films can shape people's positive perceptions of countries. However, some dimensions of soft power appear to be more challenging to activate than others, such as patriotic films’ association with admiration for US military power. The study also discovered that soft power activation may be context dependent, with greater knowledge of a country's soft power resources in a particular context leading to increased soft power projection/activation. We contribute to research by empirically expanding our understanding of soft power dynamics and how power resources can be converted into public opinion in world politics.

show abstract

Winning Hearts and Minds: Soft Power, Cinema, and Public Perceptions of the United States and China in Brazil

Guan

Chagas-Bastos

Nishijima

2023

Global Studies Quarterly

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

hi@scite.ai

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Cuatro formas de percibir a China desde América Latina: análisis de clústeres de la composición de la opinión pública de la region

Abstract: China. Originalidad: el análisis de clústeres es una metodología novedosa en el estudio de la percepción de los latinoamericanos sobre China, al igual que analizar dicha percepción como un fenómeno multidimensional y no únicamente centrado en la favorabilidad hacia ese país.

Cited by 1 publication

References 39 publications

Winning Hearts and Minds: Soft Power, Cinema, and Public Perceptions of the United States and China in Brazil

Winning Hearts and Minds: Soft Power, Cinema, and Public Perceptions of the United States and China in Brazil

Contact Info

Product

Resources

About