Transition-metal-based materials can activate C−H and O−H bonds in industrially significant reactions such as hydrocarbon and alcohol reforming. Recently, bimetallic alloys based on Au, Ag, and Cu have shown unique chemistry including coke-resistance, promising reaction activity, and interesting product selectivity. However, the mechanism of their key reaction step, the hydrogen associative desorption process, is not well-understood. In this work, density functional theory calculations were used to study the kinetics and thermodynamics of hydrogen associative desorption on 8 monometallic and 70 bimetallic Au−, Ag−, and Cu−X (X = Ir, Ni, Pd, Pt, and Rh) close-packed surfaces. We identified two different mechanisms for hydrogen associative desorption on these surfaces, which are selected by the density of states overlap between a gas-phase H 2 molecule and the d-band of the surface metal. We show that specific bimetallic atomic ensembles have significantly lower kinetic barriers for hydrogen associative desorption. A linear correlation between the hydrogen desorption barriers and the reaction energies was found for most of the surfaces studied. More importantly, we show that a Au-/Ag-/Cu-rich ensemble alloy with a small portion of a strong-binding metal can effectively lower the hydrogen associative desorption barrier. This finding is significant for the design of highly active and selective catalysts for H 2 production through the activation of organic molecules.