“…Moreover, CSR may function similarly to advertising, by increasing demand for products and services, reducing consumer price sensitivity (Navarro, 1988;Sen & Bhattacharya, 2001;Cheng, Ioannou, & Serafeim, 2014;Fatma, Rahman, & Khan, 2016;, facilitating corporates to establish intangible assets (Hull & Rothenberg, 2008), mitigating the likelihood of legislative procedure (Freeman, 1984), increasing the buying intention of socially conscious consumers (Hillman & Keim, 2001), and attracting economic resources from socially responsible investors (Kapstein, 2001). However, even if several studies conclude that the relationship between corporate operating performance and CSR is positive, there is no concrete consensus so far (Crifo et al, 2016).…”