CSR-related consumer scepticism: A review of the literature and future research directions

Nguyen, Nga; Priporas, Constantinos-Vasilios; McPherson, Mark; Manyiwa, Simon

doi:10.1016/j.jbusres.2023.114294

Cited by 4 publications

(1 citation statement)

References 133 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Consumer skepticism has historically been directed towards advertising, reflecting a predisposition to doubt the credibility of the information conveyed through advertisements [38]. There are multiple mechanisms through which information can exert an impact on consumer decisions regarding food.…”

Section: Literature Reviewmentioning

confidence: 99%

Perceptions from Member-Consumers of a University Community for Sustainable and Healthy Eating: Evidence from Greece

Mastora,

Chatzitheodoridis,

Skalkos

2024

Sustainability

View full text Add to dashboard Cite

Healthy eating is a vital component of a sustainable daily life, especially after the COVID-19 pandemic. In this study, we investigated the perceptions and attitudes of the members of a Greek university community, especially the young members, on: (i) health itself, (ii) healthy eating, and (iii) healthy eating campaigns today. The research was conducted electronically in the last three months of 2023 via a questionnaire survey and 1046 member-consumers participated. Statistical analysis, including descriptive and cluster analysis to group respondents into homogenous segments, was performed by employing a one-way ANOVA. The highlights of the results indicate that consumers perceive physical and mental health and energy efficiency as health preconditions, while they perceive a balanced and sustainable diet as the main parameter of healthy eating. They are influenced mostly by doctors and health providers and use information mostly based on common sense and their upbringing for their healthy eating choices. The cluster analysis revealed two distinctive groups of consumers categorized by this study as the “approachables” (54.5%), affected by today’s sustainable knowledge and concepts on healthy eating, and the “conservatives” (45.5%), who are reluctant to accepted these as such.

show abstract

Section: Literature Reviewmentioning

confidence: 99%