2014
DOI: 10.1108/s2043-9059(2014)0000006030
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CSR Online Communication: The Metaphorical Dimension of CSR Discourse in the Food Industry

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Cited by 14 publications
(3 citation statements)
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“…The purpose to serve these general, public in nature, objectives might link CSR practices with that part of consumers that ascribe positive value to products that can make such claims. Consequently, a differentiation strategy is pursued potentially able to create niche markets (Curran and Moran, 2004) or a pool of loyal customers (Reilly and Hyan, 2014;Bielenia-Grajewska, 2014).…”
Section: Customer Awareness and Information Should Results Into Great...mentioning
confidence: 99%
“…The purpose to serve these general, public in nature, objectives might link CSR practices with that part of consumers that ascribe positive value to products that can make such claims. Consequently, a differentiation strategy is pursued potentially able to create niche markets (Curran and Moran, 2004) or a pool of loyal customers (Reilly and Hyan, 2014;Bielenia-Grajewska, 2014).…”
Section: Customer Awareness and Information Should Results Into Great...mentioning
confidence: 99%
“…Then, we found that leaders and laggards are markedly different in their approaches to pursue these performance criteria.Sustainability 2019, 11, 5072 2 of 14 and fertilizers [16,17], genetically modified crops [18], water usage and recycling [19], questionable marketing practices [20,21], monopolistic practices [22,23], poor corporate governance [13,24], bad working conditions [25], land use change [26], and small farm exclusion [27].Such wide-ranging and profound sustainability issues have made food industry a center of scholarly attention, and several studies have analyzed how individual firms in this industry engage with sustainability issues. These studies provide rich insights into firms sustainability strategies [28], their approaches to assess sustainability impacts [29], and the tools they use to communicate their sustainability actions to stakeholders [30]. This literature also acknowledges that many food firms struggle to develop and implement effective sustainability strategies [28], with only a few firms leading sustainability practices and many others lagging far behind.…”
mentioning
confidence: 99%
“…Such wide-ranging and profound sustainability issues have made food industry a center of scholarly attention, and several studies have analyzed how individual firms in this industry engage with sustainability issues. These studies provide rich insights into firms sustainability strategies [28], their approaches to assess sustainability impacts [29], and the tools they use to communicate their sustainability actions to stakeholders [30]. This literature also acknowledges that many food firms struggle to develop and implement effective sustainability strategies [28], with only a few firms leading sustainability practices and many others lagging far behind.…”
mentioning
confidence: 99%